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Pathmatics Raises $3M, Launches New Ad Data Product

L.A. Business Journal

the Santa Monica-based digital advertising software developer, announced Oct. Pathmatics Inc., 25 a $3 million investment from British marketing agency Mintel Group Ltd.

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ZipRecruiter Launches TV Ad Campaign

socalTECH

Santa Monica-based hiring software developer ZipRecruiter , which is led by Ian Siegel, is embarking on a big television advertising campaign, the company said Monday. ZipRecruiter did not say how much it is investing in the television advertising campaign. READ MORE>>.

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PaeDae Debuts White-Label, Mobile Game Prize SDK

socalTECH

A new, Santa Monica-based startup, PaeDae launched today, saying that it has created a white-label, software prize network which helps developers offer up real world prizes for their online and mobile games. PaeDae is headed by Rob Emrich, who co-founded the company with Sam Goldberg and Sam Kim. READ MORE>>.

Mobile 196
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Gravity Acquired By AOL For $83M

socalTECH

Santa Monica-based Gravity , the real-time, personalization software developer led by Amit Kapur, has been acquired by AOL , in a deal worth $83M, plus $7.7M in earnout. Gravity was venture backed by August Capital, Redpoint Ventures, and Upfront Ventures, and had raised around $20.6M in total funding.

Redpoint 164
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Cornerstone OnDemand Sponsors Los Angeles Rams

socalTECH

Santa Monica-based talent management software developer Cornerstone OnDemand and the Los Angeles Rams said on Monday that the Rams will use Cornerstone OnDemand's cloud-bsaed software for its front office and operations personnel. Financial details of the deal were not disclosed. READ MORE>>.

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MomentFeed Links Into Facebook's Preferred Marketing Developer Program

socalTECH

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site. (..)

Develop 183
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Five Startups Revolutionizing Music, In Southern California

socalTECH

All of these startups are applying technology (software development and algorithms) to some aspect of music and the music business. Chromatik has developed web and iPad applications which let musicians upload, record, annotate, and share their sheet music; record a performance; give feedback to other musicians; and much more.