socalTECH

FEBRUARY 1, 2013

Santa Monica-based Gravity , the developer of real-time personalization software headed by former MySpace COO Amit Kapur, is making a big push today with the launch of a new set of free APIs for publishers. The new API effort extends Gravity's technology into use in mobile applications, tablet apps, in addition to the web.

Content 168

Content GRP Partners Redpoint Santa Monica 168

socalTECH

JUNE 15, 2010

Santa Monica-based Rubicon Project , the online advertising optimization firm founded by Frank Addante, is on track to do $100M in revenues this year and will reach profitability in Q4, according to a blog post by Addante Tuesday afternoon. Tags: rubicon project online advertising optimize profit. READ MORE>>.

Clearstone 232

Clearstone Santa Monica Advertising Blogging 232

socalTECH

NOVEMBER 8, 2012

Santa Monica-based VIRURL , which is headed by Francisco Diaz-Mitoma, said today that it has launched a new widget aimed at web publishers. The firm said its new "Slideout" widget helps provide unobtrusive advertising to help publishers monetize site visitors. Diaz-Mitoma is the former founder of Titan Gaming.

Santa Monica 153

Santa Monica Content Web Advertising 153

socalTECH

JANUARY 30, 2013

StartEngine , the startup accelerator headed by Howard Marks, is launching its newest class of startups today in a private event in Santa Monica. The eight startups are pitching their investors to startups at CrossCampus in Santa Monica this afternoon. READ MORE>>.

Santa Monica 178

Santa Monica Startup Activision Commerce 178

socalTECH

JANUARY 16, 2015

Santa Monica-based The Mobile Majority --which recently zoomed past $50M in revenues--has acquired a Brazilian web development company called Elastic , according to the company. Elastic specializes in high frequency, low latency algorithms used for interpreting data from mobile advertising campaigns, according to the companies.

Mobile 100

Mobile Company Companies Artificial Inteligence 100

socalTECH

MARCH 15, 2010

Santa Monica-based DocStoc , the online professional document sharing site run by Jason Nazar , today said it has launched a customized document viewer. The new viewer allows any web site or user to create their own custom logo, button, and link on document views.

Santa Monica 145

Santa Monica Advertising Web Sites 145

socalTECH

MAY 15, 2013

The Santa Monica-based company said that it has launched a next generation site, which it had codenamed "Malibu", to drive new growth and new members for the service. The new site and features run on desktop, tablets, and the iPhone; the company said an Android app should be available in coming months.

eHarmony 178

eHarmony Malibu Santa Monica Design 178

socalTECH

NOVEMBER 1, 2010

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network."

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

NOVEMBER 23, 2010

Santa Monica-based Rubicon Project , the online ad network optimization firm, told its customers today that it has just optimized its one trillionth display ad. Rubicon Project's services are used by web publishers to pick the best ad networks to run on a specific page of their site, based on the return predicted from that ad network.

Clearstone 159

Clearstone Santa Monica News Equity 159

socalTECH

AUGUST 12, 2009

Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Clearstone 133

Clearstone Santa Monica Advertising Sales 133

SoCal Tech Calendar

APRIL 23, 2012

Santa Monica, CA The future of the World Wide Web is local. Friday, April 27, 2012 -- CityGrid LA Hackathon. See [link] (more)

Santa Monica 113

Santa Monica Advertising Web Mobile 113

socalTECH

OCTOBER 5, 2009

Santa Monica-based Rubicon Project , the online ad network optimization firm headed by Frank Addante, is planning a major technology upgrade Wednesday. The company said that the new technology--which the company described as "new technology from the ground up"--is engineered to "accelerate revenue" for the Web's largest publishers.

Technology 138

Technology Santa Monica Advertising Web 138

socalTECH

MAY 19, 2009

Santa Monica-based Business.com , which provides online directories for B2B purchasing, announced today that the firm has launched a new tool to help advertisers access pay-per-click metrics on the site. Tags: business.com online advertising guide analytics. Business.com is now owned by R.H. Donnelley back in 2007.

Santa Monica 100

Santa Monica Metrics Guide Advertising 100

socalTECH

NOVEMBER 13, 2008

Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. The new location is in addition to the company's existing offices in Los Angeles and San Francisco. Wexler joins the firm from SWMX, where he was CEO and co-founder.

Clearstone 100

Clearstone Santa Monica Advertising Web 100

socalTECH

OCTOBER 14, 2008

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels. READ MORE>>

Demand 100

Demand Sales Media eHow 100

socalTECH

JUNE 16, 2009

Santa Monica-based Tsavo , the online media company which owns Manolith, Twirlit, Kidglue, and Nibbledish, has lost its Vice President of Product and Design, Mike Macadaan. Tsavo develops content-focused web sites which apply technology to serve up more relevant information and advertising depending on who was visiting those web sites.

Tsavo 100

Tsavo Twiistup Santa Monica Content 100

socalTECH

NOVEMBER 18, 2008

Santa Monica-based Gorilla Nation, which provides ad sales for web publishers, said today that it has extended its deal with Gawker Media to cover advertising sales throughout the UK. The firm had inked an earlier deal with Gawker to represent the firm in Canada. Financial impact of the deal was not disclosed.

Gorilla Nation 100

Gorilla Nation Santa Monica Advertising Sales 100

socalTECH

JANUARY 9, 2013

Chromatik has developed web and iPad applications which let musicians upload, record, annotate, and share their sheet music; record a performance; give feedback to other musicians; and much more. Earbits has created a service which lets you browse through over 200 stations of streaming audio, advertising free. Miso Media.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

socalTECH

MAY 7, 2012

more--or you can go online and use Fine Art America (www.fineartamerica.com), a Santa Monica company which is doing. photographer and live here in Santa Monica, you can take an image of the Santa Monica Pier. If someone loves your image of the Santa. building a web site for him. profiles.

Santa Monica 258

Santa Monica Pricing Sites Sales 258

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Tech Zulu Event

FEBRUARY 18, 2013

Think about how many images are on the web. The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Advertising is approaching $50 billion dollars online, whereas licensing is maybe $1 billion on a good day,” said Tanz. “It

Advertising 98

Advertising Santa Monica Startup Content 98

socalTECH

MAY 14, 2013

I love the web and love Internet marketing. Although the web offers amazing chances for organic growth, you have to do something amazing. We realized that the way the web was heading, was that if you don''t do something amazing, someone will do it better. What''s your background and how did you decide to start the site?

Google 236

Google Sites Startup Web 236

socalTECH

SEPTEMBER 27, 2010

Last week, Santa Monica-based Tecca (www.tecca.com) launched a consumer electronics, consumer information service, backed by Fuse Capital and Best Buy. Right now, we're working on integrating more data from around the web, and our goal is to really aggregate and curate the information out there. What was behind that decision?

Incubator 239

Incubator Startup Web Technical Review 239

Tech Zulu Event

JULY 26, 2010

Back by popular demand Schmoozd 3 is set for this Thursday, July 29th 6-10 PM at Wokano in Santa Monica, CA. Tweetup.com - An auction-based advertising system from Internet incubator Idealab, which originally came up with the idea for search advertising in the 1990s when it launched GoTo.com.

Santa Monica 71

Santa Monica LAVA Advertising Idealab 71

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

JULY 23, 2010

This week, Santa Monica-based ThisNext (www.thisnext.com) said it has raised another round of funding for the firm's social shopping site. We also have some really interesting opportunities in the social web that the business has not previously pursued, which will actually let people in the social web know who we are.

Newsletter 165

Newsletter Sites Content Advertising 165

socalTECH

FEBRUARY 10, 2010

Rahul Sonnad: We did a seed round with Clearstone Ventures, that incubated us in their Santa Monica office. Rahul Sonnad: We just released this week a version where you can see some of these customized experiences, and the next big thing is to let really just anybody go to the web and create their own location-based experiences.

Clearstone 124

Clearstone Incubator HTML Twiistup 124

Tech Zulu Event

JUNE 28, 2012

The first-ever Silicon Beach Fest attracted more than 2,000 attendees from LA, San Francisco, San Diego, Santa Barbara, New York, Toronto, and London to celebrate LA startups and entertainment with panels, parties, pitch fests, hackathon, and beach games: volleyball, basketball and surfing lessons in Santa Monica and Venice on June 21-23, 2012.

Hollywood 67

Hollywood Technical Review Startup Rustic Canyon 67

Both Sides of the Table

JULY 1, 2010

-Analytics also extend to iPhone and web apps using Facebook Connect. Founded in 2008 in Santa Monica by Ron Goldman (former CRO of shopping.com) and Rahul Sonnad. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Frank Addante

MAY 24, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Startup 3.0:

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Tech Zulu Event

JULY 13, 2012

On Tuesday, July 10, Crowdfunder hosted Crowdstart LA, the first crowdsourced startup contest at the Fairmont Miramar Hotel in Santa Monica. They allow advertisers to combine the branding power of video with the reach and immediacy of the standard banner ad marketplace. Divshot is a tool for web application developers.

Startup 85

Startup Miramar Venture Capital Santa Monica 85

Both Sides of the Table

FEBRUARY 20, 2012

This was the first in her string of web properties. Second, she sells advertising, which given her tight demographic and the big spending that comes when one is planning a wedding she can monetize really well. She learned at the kitchen table as so many spouses do. I’m told she just signed with one who will be on-boarded soon.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? ” Online advertising is changing. He explains with online marketing in general, there’s the huge shift into native advertising (inputting marketing messaging in line with content users are actively engaging with) – Largely due to a shift away from traditional in banner advertising.

Technical Review 76

Technical Review Advertising Google Screening 76

Tech Zulu Event

SEPTEMBER 20, 2010

IngBoo is an online marketplace for information updates-where consumers receive timely updates on relevant topics and web publishers compete effectively for consumer attention. enables developers to sell cross-platform web-apps that optimize to your mobile device. You can now switch your phone and take your apps with you.

Social Media 71

Social Media Technical Review Tech Coast Angels Mixergy 71

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. There's always something in the pipe, and there's a whole bunch of things we're working on now.

Demand 240

Demand Media eHow Content 240

Tech Zulu Event

SEPTEMBER 24, 2010

IngBoo is an online marketplace for information updates-where consumers receive timely updates on relevant topics and web publishers compete effectively for consumer attention. enables developers to sell cross-platform web-apps that optimize to your mobile device. You can now switch your phone and take your apps with you.

Social Media 60

Social Media Technical Review Tech Coast Angels Venture Capital 60

socalTECH

MARCH 4, 2010

Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents. That works like Docstoc, which is now probably the fastest growing web site for small businesses. Part of that is transition into paid content. A year ago, we were around 3.5

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171