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How powerful has new media advertising become?

Berkonomics

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. Expand your definition of advertising to include four, not just two methods of finding your potential customers.

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GumGum Jumps Into Publishing With New Site

socalTECH

Santa Monica-based GumGum , the developer of computer vision and artificial intelligence software focused on the advertising industry, has jumped into the online publishing business, saying it has started a new online publication call The Visionary.

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OpenX, YP Team On Display Advertising

socalTECH

Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. openx display advertising programmatic digital' READ MORE>>.

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Nativo Gets $3.5M For Native Advertising Technology

socalTECH

Los Angeles-based Nativo , the online advertising technology firm led by Justin Choi, has raised $3.5M Nativo''s technology revolves around inserting sponsored content into the site of publishers automatically. nativo venture capital advertising sponsored content' in a Series A funding round, the firm announced Tuesday.

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Goodbye, Geocities: Final Sunset As Japanese Site Closes

socalTECH

Geocities , the original Southern California internet startup--which was founded all the way back in 1994 in Los Angeles--will finally disappear completely from the Internet, as Yahoo said today that it will shut down its Japanese Geocities site. Geocities was one of the first Internet IPOs out of Los Angeles, and sold to Yahoo for $4.5

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Cracked.com Launches New Advertising Format

socalTECH

Cracked.com , the online humor site which is owned by Santa Monica-based Demand Media , said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." Financial details of the win were not disclosed. READ MORE>>.

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OpenX Gets $22.5M More For Online Advertising

socalTECH

Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

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