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YP Rolls Out New Search Advertising Product


The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. local business small advertising search Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. READ MORE>>.

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New Owner Looks To Sell Tsavo Media, Sees Yahoo Penalty Fees


The new owner of former Los Angeles startup Tsavo Media , Canadian-firm Cyberplex , said today that it is looking for "strategic alternatives" for the unit of the firm, after a fiasco involving Yahoo's traffic quality reporting system. Cyberplex said that Tsavo Media was informed that it will be required to pay Yahoo approximately $4.8

Acacia Research Gets $12.4M Win Against Yahoo


Newport Beach-based patent licensing firm Acacia Research Corporation has scored a major patent lawsuit win, this time against Yahoo! , the firm announced this morning. Acacia also said that it has been awarded a royalty rate on all Yahoo IMVironment sales of 23%. Tags: acacia research patent legal licensing lawsuit yahoo

Digital LA: Branded Entertainment Panel Live!

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Neal Weiss, Yahoo! Yahoo! Originals is Yahoo!’s What advertisers brands are looking for: targeting demos, branding, stats.

UberMedia Snags Yahoo Exec


Pasadena-based UberMedia , the Idealab-backed developer of mobile apps and other mobile advertising products, said today that it has named Yahoo veteran Eric Aledort as the company''s Chief Business Development Officer. Aledort was most recently VP, head of media for Yahoo''s global partnerships group. READ MORE>>.

Nativo Snags Yahoo VP As New Executive


Los Angeles-based native advertising provider Nativo said Tuesday that it has named Jay Freedman, a former VP at Yahoo, as its new Chief Revenue Officer. According to Nativo, Freedman was most recently in charge of Yahoo''s Technology and Telecom Vertical, and also had been at Interclick. READ MORE>>.

Gradient X Snags Exec From OpenX


He was at Overture before it was acquired by Yahoo. gradient openx executive advertising bidding mobile marketingREAD MORE>>.

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myfab5 Wanst to Reinvent The Way You Find Food | Interview With Co-Founder Calvin Schemanski

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Apps & Software Entrepreneurship iPhone Marketing Social Media Startups Facebook Google myfab5 Recommendation Reviews Yahoo Yelp and 4.5

Marissa Mayer Yahoo’s New CEO

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Marissa Mayer  has started work at Yahoo! Her appointment is expected to spice things up at Yahoo, once a top internet and media firm.

DivX Sues Yahoo


San Diego-based DivX said Thursday that it has filed a lawsuit against Yahoo! for breach of contract, after Yahoo notified the firm that it intends to breach its two-year advertising services agreement with DivX. The lawsuit was filed in the California Superior Court in Santa Clara County. READ MORE

Yahoo Confirms Ross Levinsohn Hire


Internet portal Yahoo confirmed Wednesday afternoon that it has hired Ross Levinsohn , former head of Fox Interactive Media, and current venture capitalist at Fuse Capital, as its new Executive Vice President of Americas. Tags: yahoo ross levinsohn executive media content News of the hiring was first reported by AllThingsD.

Demand Media Snags Yahoo Exec


Los Angeles-based Demand Media , the online media venture of Richard Rosenblatt, announced Monday afternoon that it has hired on Joanne Bradford, most recently Yahoo's SVP of U.S. According to Demand, Bradford will oversee brand advertisers on the firm's top 20 owned and operated web sites. Bradford reports to Rosenblatt. READ MORE>>.

Why GoToMeeting’s SaaS Playbook Wouldn’t Work Today


According to Nielson, Expertcity was a top-five online advertiser for an 18-month period, based on our total marketing spend. Don’t despair.

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Yahoo Deal With Microsoft May Hit Overture


In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

Interview with Jonathan David, Tapstone


We spoke with Jonathan about the company and where it fits into the advertising market. What is Tapstone all about? What''s your background?

Report: Demand Media Snags Another Yahoo Vet


A report Friday afternoon from the WSJ's Kara Swisher says that Santa Monica-based Demand Media has snagged yet another Yahoo executive, this time, Yahoo VP of Brand Packaging Erika Nardini. The move comes shortly after Demand hired former Yahoo Head of U.S. Advertising Sales Joanne Bradford. READ MORE>>.

Kaleio Integrates National and International Job Listings via | Founder Interview Jim Riley

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Marketing & Advertising. Using Kaleio, members can find, connect and message others free of charge. Mashable, and several others. Education.

Panache Grabs VP From Yahoo


Los Angeles-based online advertising firm Panache said today that it has named Cheryl Kellond as its new Executive Vice President. Panache said that Kellond joins the firm from Yahoo, where she was Vice President of Advertiser Product Marketing. Tags: panache online advertising executive Kellond has also served at Adobe.

ReachLocal Expands To New Zealand


ReachLocal said it has partnered with SureFire Search Ltd, to provide its online advertising products and services to the country. ReachLocal helps small and medium sized busineses place pay-per-click ads on Google, Yahoo, and Bing, as well as other websites. reachlocal zealand international expansion online advertising rloc

Demand Media Gets New Competitor, Yahoo, After Associated Content Buy


Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Both firms develop "evergreen" articles about popular topics, which they then sell advertising against.

DataPop Raises $7M


Los Angeles-based DataPop , the developer of advertising targeting technology headed byJason Lehmbeck, has raised $7M in a Series B funding round, the firm said today. Lehmbeck, as well as a significant number of employees at DataPop, were at Overture Services/Yahoo. datapop venture capital advertising technology targeting overture

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ReachLocal Adds Display Advertising


Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. Tags: display search online reachlocal advertising READ MORE>>.

Adconion Names Wiseman North American COO


Adconion Media Group , the online advertising network firm which has its North American headquarters in Santa Monica, said today that it has named Bruce Wiseman as Chief Operating Officer for North America. He also has served as SVP Finance and Operations at Veoh Networks, and roles at Yahoo!, Disney, and PricewaterhouseCoopers.

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TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

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Companies like Flingo, Shazam Yahoo, Coincident.TV, Google and Nielsen are all developing their own coding protocals for ACR. Even more choices.

OpenX Names Chief Customer Officer


Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. openx chief customer officer executive myspace tagged online advertising READ MORE>>.

magnify360 Launches Advertising Optimization Tool


Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said it will be adding support for similar campaign tools for Yahoo, MSN, Comssion Junction, and Atlas this quarter. READ MORE

Why The Next Generation of Online Video Companies Will be Vertical

Both Sides of the Table

And the more you succeed the more advertisers in search of endemic audiences want to advertise with you. AOL and the like. Enter content.

How urRadio Wants To Make You The Radio Station


Our VP of Technology was at Boom Music, which acquired and later became part of Yahoo. What is urRadio? Music. Thanks! READ MORE>>.

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WebVisible: Bing Search Spend Increases, Small Business Advertising Up


Irvine-based WebVisible has released its latest quarterly advertising report, saying this morning that Bing's share of the search spending market was up 10 percent in Q1 over the previous quarter, and that the average small business advertisers spent $2,201 in search advertising in Q1. READ MORE>>.

How Is Growing A Giant Tech Team In Glendale


But, I think where we have a long term advantage is, the 600,000 advertise relationships and a strong presence with consumers. Thanks!

OpenX Snags Chauhan As General Manager


and Yahoo! OpenX is a provider of Internet advertising serving software and related services. openx rubicon project internet advertising executive chauhan network serving softwarePasadena-based OpenX Technologies announced this morning that it has named Raj Chauhan as its General Manager of its Publisher Business. READ MORE>>.

Ten of Southern California's Top Software Companies


Founded by a number of former executives of, DataPop is using algorithms to drive automated, paid search advertising. Factual.

How YP Is Growing A Giant Tech Team In Glendale


But, I think where we have a long term advantage is, the 600,000 advertise relationships and a strong presence with consumers. How big is YP?

Interview: Jason Lehmbeck, Co-Founder and CEO of DataPop


Messenger : Jason Lehmbeck , Co-Founder and CEO of DataPop , former VP of Emerging Ad Products at Overture Services and Yahoo! ows are lower.

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Airpush Snags Google Veteran As Chief Revenue Officer


According to Airpush, Shaw also served at AdMob, YouTube, and Yahoo! Shaw will head up driving global advertising revenue for Airpush.

Rubicon Project Bolsters Executive Ranks


Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm. rubicon project executive internet advertising networkREAD MORE>>.

Slickdeals Taps OpenX, Twitter Vets For Board


Prior to becoming CEO of OpenX, Cadogan was Senior Vice President of Global Advertising Marketplaces at Yahoo! slickdeals openx twitter yahoo cadogan josh meyers nathan hubbard executive board advisor coupon deals Prior to Twitter, Hubbard was CEO of Live Nation Ticketing, and was CEO of Musictoday. READ MORE>>.

Adconion Taps Sullivan As CTO


Online advertising network Adconion is tapping a Los Angeles technology vet as its Global Chief Technology Officer, the company said Monday. Adconion said that it has appointed Scott Sullivan to the CTO position, recruiting him away from Everbridge Communications, where he was also CTO. Sullivan is also a board member at Graphight.


When Intent And Content Align, Online Ads Suck A Whole Lot Less


Since then, the craft of advertising online has matured from an art to a science. free weekly Infochachkie articles! and Overture Services.

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DataPop Gets $1.7M


Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M in a Series A funding round, the company said this morning. DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! READ MORE>>.