socalTECH

FEBRUARY 24, 2015

The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. local business small advertising search' Pricing on the new tool was not announced. The new product includes both technology and consultants to help business owners with hands-on support. READ MORE>>.

Advertising 100

Advertising Product Yahoo Tool 100

socalTECH

SEPTEMBER 10, 2020

Los Angeles-based advertising technology and ad exchange operator OpenX announced on Wednesday that it has named Mark Liao as the company's new Chief Financial Offier. He previously had also served at Turn, iSocket, and Yahoo!, Liao was previously at Amobee, where he had served as CFO for over three years. Americas business.

OpenX 124

OpenX Yahoo Advertising Los Angeles 124

socalTECH

JULY 29, 2009

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

socalTECH

MARCH 15, 2010

Los Angeles-based Demand Media , the online media venture of Richard Rosenblatt, announced Monday afternoon that it has hired on Joanne Bradford, most recently Yahoo's SVP of U.S. According to Demand, Bradford will oversee brand advertisers on the firm's top 20 owned and operated web sites. Bradford reports to Rosenblatt. READ MORE>>.

Yahoo 113

Yahoo Demand Media Advertising 113

socalTECH

MAY 18, 2010

Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Both firms develop "evergreen" articles about popular topics, which they then sell advertising against.

Yahoo 150

Yahoo Demand Content Media 150

socalTECH

APRIL 15, 2010

Irvine-based WebVisible has released its latest quarterly advertising report, saying this morning that Bing's share of the search spending market was up 10 percent in Q1 over the previous quarter, and that the average small business advertisers spent $2,201 in search advertising in Q1. READ MORE>>.

Advertising 192

Advertising Yahoo Google Report 192

socalTECH

FEBRUARY 6, 2012

The new owner of former Los Angeles startup Tsavo Media , Canadian-firm Cyberplex , said today that it is looking for "strategic alternatives" for the unit of the firm, after a fiasco involving Yahoo's traffic quality reporting system. Cyberplex said that Tsavo Media was informed that it will be required to pay Yahoo approximately $4.8

Tsavo 150

Tsavo Yahoo Media Report 150

socalTECH

NOVEMBER 18, 2008

San Diego-based DivX said Thursday that it has filed a lawsuit against Yahoo! for breach of contract, after Yahoo notified the firm that it intends to breach its two-year advertising services agreement with DivX.

Yahoo 100

Yahoo San Diego Advertising Services 100

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

OCTOBER 2, 2018

Geocities , the original Southern California internet startup--which was founded all the way back in 1994 in Los Angeles--will finally disappear completely from the Internet, as Yahoo said today that it will shut down its Japanese Geocities site. Geocities was one of the first Internet IPOs out of Los Angeles, and sold to Yahoo for $4.5

Beverly Hills 133

Beverly Hills Sites Yahoo Southern California 133

Tech Zulu Event

JULY 31, 2012

Ross Levinsohn the then interim CEO has today left Yahoo. Levinsohn has left Yahoo and has not revealed his next task yet. He leaves after the Yahoo board chose Marissa Mayer as new CEO by passing him again. I am proud of Yahoo. I wanted to let you know that my time at Yahoo has come to an end.

Yahoo 74

Yahoo Pricing Writing Entertainment 74

socalTECH

DECEMBER 14, 2018

Los Angeles-based fintech startup FastPay , which offers up faster access to advertising revenue for media companies, said this week that it has named Michael Wehner as its General Manager and Senior Vice President of Payments.

IBM 154

IBM IBM Yahoo Advertising 154

socalTECH

FEBRUARY 18, 2009

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. Tags: display search online reachlocal advertising. The firm is backed by $67.9M READ MORE>>.

ReachLocal 100

ReachLocal Advertising Woodland Hills Yahoo 100

socalTECH

MAY 18, 2017

Los Angeles-based advertising software developer SteelHouse announced on Thursday that it has named Ross Levinsohn, the former CEO of Yahoo!, Levinsohn, who is a well known advisor and investor in the digital media and technology market, has previously served as CEO of Yahoo!, to its board of directors.

Yahoo 124

Yahoo Hulu Media News 124

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

FEBRUARY 7, 2013

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. He was at Overture before it was acquired by Yahoo.

OpenX 223

OpenX CTO Hire GRP Partners CIO 223

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. That varies depending on merchant and advertiser.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

NOVEMBER 20, 2017

Los Angeles-based advertising technology developer The Trade Desk said today that it has named Susan Vobejda as its new Chief Marketing Officer. Vobejda also had served as GM of Bloomberg's Media Distribution division, and had been at Yahoo, Gap Inc., and Walmart.com.

Marketing 124

Marketing Ventura Yahoo Advertising 124

socalTECH

MAY 3, 2018

Los Angeles-based OpenX , which develops advertising technology, in addition to running its own ad exchange, said this morning that it has named three new executives. Ho had served at Hulu and Yahoo. Chung, who will be responsible for OpenX's mobile app development initiatives, was previously at AdColony, and also served at YP.com.

OpenX 113

OpenX Hulu Yahoo Advertising 113

socalTECH

MARCH 29, 2017

Los Angeles-based programmatic advertising marketplace operator OpenX announced early this morning that it has expanded its leadership team in Europe. Trigg is based in London, and most recently was at Rocket Fuel; he also served at Tradedoubler, Infospace, and Yahoo. READ MORE>>.

OpenX 100

OpenX Yahoo Advertising Los Angeles 100

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said it will be adding support for similar campaign tools for Yahoo, MSN, Comssion Junction, and Atlas this quarter.

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

FEBRUARY 23, 2017

Los Angeles-based online advertising marketplace operator Rubicon Project said Thursday morning that it has named David Day, who has served as interim CFO since May of last year, as its Chief Financial Officer. Day had been Chief Accounting Officer at Rubicon Project since March of 2013. READ MORE>>.

ReachLocal 113

ReachLocal Yahoo Advertising Los Angeles 113

socalTECH

FEBRUARY 6, 2014

Airpush , the mobile advertising firm headed by Asher Delug, is significantly bolstering its executive ranks, saying this week that it has added Matt Shaw, former Global Head of Mobile Display at Google, as its new Chief Revenue Officer. According to Airpush, Shaw also served at AdMob, YouTube, and Yahoo! READ MORE>>.

Google 147

Google Yahoo Advertising Mobile 147

socalTECH

AUGUST 28, 2013

Los Angeles-based advertising technology provider OpenX has launched a new product today, saying it has launched a new, real-time traffic quality monitoring system to help filter out suspicious advertising traffic for its customers. Non-human traffic, and unscrupulous publishers, are a major issue with online advertising.

OpenX 138

OpenX Product Advertising Yahoo 138

socalTECH

MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. openx chief customer officer executive myspace tagged online advertising' READ MORE>>.

OpenX 138

OpenX Custom Customer Yahoo 138

socalTECH

JANUARY 16, 2013

As part of the launch, Local.com said it has inked an expanded search advertising agreement with Yahoo Inc., The firm said that Yahoo's search results will appear across the new U.K. Irvine-based local search site operator Local Corporation said this morning that it has launched a new, local search site in the U.K. ,

Yahoo 138

Yahoo Advertising Sites 138

socalTECH

FEBRUARY 26, 2015

Prior to becoming CEO of OpenX, Cadogan was Senior Vice President of Global Advertising Marketplaces at Yahoo! slickdeals openx twitter yahoo cadogan josh meyers nathan hubbard executive board advisor coupon deals' Prior to Twitter, Hubbard was CEO of Live Nation Ticketing, and was CEO of Musictoday. READ MORE>>.

OpenX 100

OpenX Yahoo Pasadena Commerce 100

socalTECH

NOVEMBER 3, 2010

Irvine-based WebVisible , the provider of local search advertising services for small businesses, said this morning that it has named Geoff Stevens as its Executive Vice President and General Manager of GLobal Business Development, and Natalie Tarpinian as its Vice President of its National Sales Division. Overture, InfoSpace, U.S.

Yahoo 159

Yahoo Advertising Sales Los Angeles 159

socalTECH

JANUARY 21, 2015

Los Angeles-based mobile and online advertising technology developer OpenX said this morning that it has named a new head of its operations in EMEA. He also served at Yahoo. openx emea advertising managing director executive' OpenX provides online and mobile ad serving and other related software. READ MORE>>.

OpenX 100

OpenX Yahoo Advertising Mobile 100

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! Tags: datapop venture capital search marketing advertising overture yahoo.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

APRIL 6, 2011

ReachLocal said it has partnered with SureFire Search Ltd, to provide its online advertising products and services to the country. ReachLocal helps small and medium sized busineses place pay-per-click ads on Google, Yahoo, and Bing, as well as other websites. Business details of the alliance were not announced.

ReachLocal 227

ReachLocal Woodland Hills Yahoo Training 227

socalTECH

MARCH 28, 2017

Los Angeles-based advertising software developer SteelHouse is in major executive expansion mode, saying late Monday that it has named Boris Bronshteyn as its Chief Technology Officer, and David U. Smin was previously Chief Marketing Officer at SocialFlow, and also served at Point Roll, Yahoo!, Simon as its Chief Marketing Officer.

CTO Hire 100

CTO Hire Chief Technology Officer Pasadena Angels Yahoo 100

socalTECH

MARCH 15, 2017

Los Angeles-based online advertising exchange operator Rubicon Project announced Tuesday afternoon that it has named Michael Barrett as CEO, replacing founder and CEO Frank Addante. Barrett was most recently CEO of Millennial Media, and also had served as Chief Revenue Officer at Yahoo!,

Yahoo 113

Yahoo Advertising Report Los Angeles 113

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. The company's founders are previously from Overture and Yahoo! We are ex-Overture and Yahoo! Search Marketing.

Yahoo 171

Yahoo Platform Advertising Startup 171

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

APRIL 24, 2012

Los Angeles-based DataPop , the developer of advertising targeting technology headed byJason Lehmbeck, has raised $7M in a Series B funding round, the firm said today. Lehmbeck, as well as a significant number of employees at DataPop, were at Overture Services/Yahoo. offices and doubling its staff. READ MORE>>.

Yahoo 157

Yahoo Advertising Screening Examples 157

socalTECH

JULY 17, 2012

He also was previously Executive Director at AT&T Interactive, and also was Director of Engineering at Yahoo Search Marketing. Oversee.net provides performance marketing and domain-related advertising technology, in addition to operating websites in the travel, consumer finance, and other lead verticals.

Oversee.net 171

Oversee.net Chief Technology Officer Yahoo Advertising 171