Thursday, October 16, 2008

magnify360 Launches Advertising Optimization Tool

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said its new Google Cost Optimizer automatically synchronizes with AdWords accounts, and provides campaign performance metrics to users about return on investment in individual keywords, cost per click, conversion rates, and other information. Among features of the new tool are the ability to tie specific individual leads and customers to the keywords that generated their clicks, and ways to optimize landing pages for specific keywords and profiles. magnify360 said it will be adding support for similar campaign tools for Yahoo, MSN, Comssion Junction, and Atlas this quarter. magnify360 provides software which automatically adapts web pages to individual visitors, to tailor and personalize the web content those users see. The firm is venture backed by MHS Capital and angel investors.