socalTECH

DECEMBER 19, 2019

Los Angeles-based advertising technology developer and advertising marketplace operator Rubicon Project has merged with Telaria , a fellow online advertising company, in a stock-for-stock exchange. and Rubicon Project stockholders expected to own approximately 52.9% Telaria stockholders expected to own approximately 47.1%

Advertising 100

Advertising Los Angeles Platform Marketing 100

socalTECH

APRIL 1, 2020

Los Angeles-based online advertising exchange Rubicon Project nd New York-baesd Telaria said this morning that the two companies have completed their previously announced merger. The two said the merged company is now the world's largest independent sell-side advertising platform.

Advertising 113

Advertising Los Angeles Platform Help 113

socalTECH

JANUARY 31, 2020

Los Angeles-based advertising exchange operator Rubicon Project and advertising software developer Telaria said on Thursday afternoon that the two have filed joint proxy statement and proxies, for their previously announced stock-for-stock merger. Rubicon Project said it now expects to have 2019 revenues of approximately $156M.

Advertising 113

Advertising Software Development Los Angeles Software 113

socalTECH

FEBRUARY 17, 2017

Music and audio streaming service SoundCloud , and Los Angeles-based ad marketplace operator Rubicon Project said on Thursday that SoundCloud has selected Rubicon Project. Rubicon Project will provide programmatic access to SoundCloud's streaming audio and video ad inventory, according to the firms.

Los Angeles 113

Los Angeles Services Angel Advertising 113

socalTECH

JUNE 4, 2014

Los Angeles-based Rubicon Project , which operates an online, real-time advertising exchange, has scored a win with Comcast Spotlight , the advertising sales division fo Comcast Cable. rubicon project comcast advertising exchange xfinity' Financial impact of the deal were not disclosed. READ MORE>>.

Advertising 164

Advertising Los Angeles Sales Angel 164

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MARCH 15, 2017

Los Angeles-based online advertising exchange operator Rubicon Project announced Tuesday afternoon that it has named Michael Barrett as CEO, replacing founder and CEO Frank Addante. The shift in leadership came as Rubicon Project reported a drop in Q4 revenues, with a loss of $21.2M in the fourth quarter of 2015. READ MORE>>.

Yahoo 113

Yahoo Advertising Report Los Angeles 113

socalTECH

APRIL 2, 2014

Los Angeles-based online advertising technology provider Rubicon Project priced its IPO last night, saying that it is selling 6,770,995 shares of its common stock at $15.00 Rubicon Project will begin trading this morning, on the New York Stock Exchange as RUBI. Rubicon Project is venture backed by Clearstone Ventures, News Corp.,

Pricing 157

Pricing Clearstone Advertising Los Angeles 157

socalTECH

FEBRUARY 5, 2014

Los Angeles-based online advertising technology developer Rubicon Project has filed for an IPO, saying in a filing with the SEC that it is looking to sell up to $100M in its stock in an IPO on the New York Stock Exchange. Rubicon is venture backed by Clearstone Ventures, News Corp., Mayfield, as well as others. READ MORE>>.

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Clearstone Advertising News Los Angeles 198

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DECEMBER 14, 2018

Los Angeles-based fintech startup FastPay , which offers up faster access to advertising revenue for media companies, said this week that it has named Michael Wehner as its General Manager and Senior Vice President of Payments.

IBM 154

IBM IBM Yahoo Advertising 154

socalTECH

AUGUST 21, 2014

Los Angeles-based online advertising technology provider Rubicon Project has signed up publisher the Business Insider , the company said yesterday, to power a private advertising exchange for the publication. private exchange advertising publishing insider business project rubicon' READ MORE>>.

Advertising 164

Advertising Los Angeles Mobile Technology 164

socalTECH

MARCH 20, 2014

Los Angeles-based online advertising technology developer Rubicon Project set the pricing range for its initial public offering Thursday, saying that it hopes to offer 6,770,995 shares of its common stock at between $15.00 Rubicon Project is venture backed by Clearstone Ventures, News Corp., and $17.00 READ MORE>>.

Clearstone 164

Clearstone Southern California San Diego Advertising 164

socalTECH

MAY 14, 2014

Los Angeles-based Rubicon Project said late Tuesday that it had record, first quarter results, with its first quarter revenues reaching $23M, up 39 percent year over year, and managed revenues of approximately $130M, up 34 percent year over year. The report is the very first report as a public company by Rubicon. READ MORE>>.

Report 159

Report Technical Review Advertising Los Angeles 159

socalTECH

APRIL 30, 2013

Los Angeles-based Rubicon Project says today that it is one of the "fastest growing ad technology companies in history". Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, News Corp., Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, News Corp., READ MORE>>.

Custom 220

Custom Customer Clearstone Journal 220

socalTECH

APRIL 7, 2014

Who were the biggest winners in the successful IPO of Santa Monica-based Rubicon Project ? Based on Rubicon''s current price (around $19.24 Based on Rubicon''s current price (around $19.24 Rubicon''s President, Greg Raifman, now holds a stake worth $11.96M; and CFO and COO Todd Tappin''s stake is worth $10.0M.

Clearstone 190

Clearstone News Santa Monica Venture Capital 190

socalTECH

APRIL 25, 2017

Los Angeles-based Rubicon Project is applying its programmatic advertising technology to digital jukeboxes, in a deal with connected, digital jukebox developer TouchTunes. According to the two, TouchTunes' "out-of-home" audience will be made available programmatically in a real-time buying marketplace powered by Rubicon's technology.

Advertising 124

Advertising Los Angeles Technology Angel 124

socalTECH

MAY 6, 2014

Los Angeles-based online advertising company Rubicon Project said today that it has expanded its international operations, and has opened up a new, Latin American office in Sao Paulo, Brazil. According to Rubicon Project, the expansion comes on top of recent international moves in Asia and Japan. READ MORE>>.

Advertising 153

Advertising Los Angeles Marketing Angel 153

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SEPTEMBER 30, 2014

Los Angeles-based online advertising technology developer Rubicon Project and global marketing agency DigitasLBi said Monday that DigitasLBi is tapping Rubicon''s technology for a premium programmatic buying effort. rubicon project digitaslbi premium programmatic advertising buying' READ MORE>>.

Marketing 153

Marketing Advertising Los Angeles Technology 153

socalTECH

JULY 20, 2016

Los Angeles-based Rubicon Project has landed a high profile win today, with music streaming service Spotify , the companies announced this morning. Financial impact of the win was not annoucned.

Advertising 100

Advertising Los Angeles Services Angel 100

socalTECH

OCTOBER 24, 2014

Los Angeles-based online advertising automation software developer Rubicon Project reported record financial results Thursday afternoon, saying that its third quarter sales were up 60 percent year over year to $32.2M. rubicon project advertising automation software sales earnings' READ MORE>>.

Report 147

Report Advertising Guide Sales 147

socalTECH

FEBRUARY 23, 2017

Los Angeles-based online advertising marketplace operator Rubicon Project said Thursday morning that it has named David Day, who has served as interim CFO since May of last year, as its Chief Financial Officer. Day had been Chief Accounting Officer at Rubicon Project since March of 2013. READ MORE>>.

ReachLocal 113

ReachLocal Yahoo Advertising Los Angeles 113

socalTECH

OCTOBER 29, 2013

Los Angeles-based Rubicon Project , the digital advertising startup which helps publishers automate ad placements on their websites via a real-time, trading platform, has expanded its management team, saying that it has named four new executives Tuesday. rubicon project management executive digital advertising exchange real time'

Advertising 153

Advertising Los Angeles Platform Mobile 153

socalTECH

JANUARY 13, 2017

Los Angeles-based advertising exchange Rubicon Project is reportedly seeking a buyer, and has engaged investment banking firm Morgan Stanley to shop the firm, according to the WSJ on Friday. The report said Rubicon Project is looking at strategic options for the company, including a sale of the company.

Report 100

Report Advertising Los Angeles Sales 100

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NOVEMBER 19, 2014

Los Angeles-based Rubicon Project said Wednesday that it has been selected by Apple , to help power Apple''s iAd mobile advertising product. Rubicon said the deal gives it access to over 250,000 mobile developers. rubicon project apple software automation mobile bidding advertising' READ MORE>>.

Advertising 127

Advertising Mobile Los Angeles Acquisition 127

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NOVEMBER 11, 2016

Los Angeles-based online advertising marketplace operator Rubicon Project says that it has seen record-breaking video advertising spend, following the U.S. Rubicon Project said that Election Day was the single biggest day in its company history in terms of video spend, with roughly 85% of that video on mobile.

Advertising 124

Advertising Los Angeles Mobile Angel 124

socalTECH

MARCH 16, 2015

Los Angeles-based Rubicon Project , which provides advertising automation software, reported last week that marketing and technology company DigitaLBi has selected the company''s technology. Rubicon Project said its technology will be used to automate guaranteed media buys across the agency. READ MORE>>.

Advertising 100

Advertising Los Angeles Report Media 100

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MAY 23, 2016

Los Angeles-based advertising marketplace operator Rubicon Project announced this morning that it has joined in a new, advertising quality effort, call the "Certified Against Fraud" program run by the Trustworthy Accountability Group (TAG). Rubicon Project said it is a founding board member for the new effort. READ MORE>>.

IP 113

IP Advertising Los Angeles Activity 113

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OCTOBER 6, 2016

Los Angeles-based Rubicon Project said this morning that it has snagged a Google veteran, as its new Chief Product & Engineering Officer. Kershaw will be based in Los Angeles. Kershaw also has previously worked at Ericsson/Telcordia, VeriSign, Clarent Corporation, Unisys, and SS8 Networks. READ MORE>>.

Google 138

Google Product Commerce Los Angeles 138

SoCal Tech Calendar

JUNE 9, 2016

Los Angeles-based Rubicon Project says it has launched a new, Olympics advertising marketplace, ahead of the 2016 Summer Olympic Games in Rio de Janeiro. Rubicon Project said the deal is the first time that Conde Nast has enabled advertisers to target specific audiences across their network for something like the Olympics.

Advertising 100

Advertising Screening Los Angeles Networking 100

socalTECH

MARCH 10, 2016

Los Angeles-based programmatic advertising network operator Rubicon Project has partnered with Cadreon , the ad tech unit of IPG Mediabrands, in a programmatic buying effort.

Advertising 100

Advertising Los Angeles Platform Mobile 100

socalTECH

SEPTEMBER 11, 2017

Los Angeles-based Rubicon Project said today that it has joined with fellow online ad technology firm AppNexus , in creating new group focused on open-source, header bidding software.

Los Angeles 100

Los Angeles Tool Organization Software 100

socalTECH

MAY 19, 2016

Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally.

Platform 124

Platform Mobile Advertising Los Angeles 124

socalTECH

APRIL 30, 2015

Los Angeles-based ad automation software developer Rubicon Project said this morning that it has expanded in Europe, with its first office in Italy. Rubicon said the location, in Milan, is the 10th international location for the company. Rubicon Project said its Italian efforts will be led by Mariano De Luca.

Software Development 100

Software Development Los Angeles Software Angel 100

socalTECH

DECEMBER 14, 2015

Los Angeles-based online advertising marketplace operator Rubicon Project has scored a win in the Middle East, with Dubai-based Digital Media Services (DMS). Rubicon said that DMS is the digital arm of the Middle East's largest media representation house, Choueiri Group. Financial impact of the deal was not announced.

Advertising 100

Advertising Media Los Angeles Mobile 100

socalTECH

APRIL 27, 2015

Los Angeles-based online advertising technology developer Rubicon Project said Monday that it has completed its acquisition of Chango , which develops intent marketing technology. Rubicon had announced the acquisition on April 1st. The deal was worth $122M. Chango was based in Toronto, Canada. READ MORE>>.

Acquisition 100

Acquisition Advertising Los Angeles Marketing 100

socalTECH

APRIL 1, 2015

Los Angeles-based advertising technology provider Rubicon Project said late Tuesday that it is buying Chango , a Canadian provider of Internet marketing software. Rubicon Project said it will pay approximately $122M for Chango, primarily in stock. READ MORE>>.

Advertising 100

Advertising Acquisition Los Angeles Software 100

socalTECH

JULY 29, 2015

Los Angeles-based online advertising automation technology developer Rubicon Project reported some healthy growth in its second quarter. Rubicon said Tuesday afternoon that it had $53.0M Rubicon said the growth in revenues game both from organic growth, and strategic acquisitions. and $65.0M READ MORE>>.

Advertising 100

Advertising Los Angeles Organization Acquisition 100

socalTECH

MAY 1, 2014

Fresh off the company''s IPO, online advertising technology developer and online real time marketplace operator Rubicon Project has added three new board members. Rubicon just launched into the public markets last month. rubicon project board members executive rubi online advertising' READ MORE>>.

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Advertising Los Angeles Marketing Technology 138