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Customer Validation - 33 Great Articles

SoCal CTO

I’m going to take that thought out into the field and validate it with my customers." I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying." Customer Validation 101. Either: "That’s interesting.

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6 Keys To Adding Customer Value In Marketing Content

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product.

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6 Ways To Pull In Customers Without Push Marketing

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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Insights: Five Customer-Focused Trends for Companies in 2016

socalTECH

Our Insights and Opinions section features contributed article from our readers, about topics of interest to others. Today's contribution comes from Jaspar Weir , co-founder of Santa Monica-based TaskUs : Customers know what they want. They know when they want it � now � and they know how they want it � as close to free as possible.

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Doctours offers packaged medical tourism for U.S. customers

TechCrunch LA

The company also offers specialized medical tourism insurance to all of its customers, according to O’Shaughnessy. Once the procedure is booked, Doctours puts together itineraries that provide different options for flights and hotels based on the needs of the patient, the company said. O’Shaughnessy wrote in an email.

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Using Social Media To Deal With Customer Trolls

InfoChachkie

A version of this article previously appeared on Inc. You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup?