Both Sides of the Table

FEBRUARY 7, 2010

I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. I’ll be covering my PUCCKA sales methodology. My first company launched in 1999 and we were offering a SaaS document management in the cloud (we were called ASPs back then). Another example.

Entrepreneur 267

Entrepreneur Startup SaaS ASP 267

InfoChachkie

MARCH 3, 2011

Thus, we became one of the first ASP (aka SaaS) companies, by selling subscriptions of our screen sharing technology to customer service departments – the same market segment which had adopted BuddyHelp. We then sorted these email addresses by company and initiated targeted sales campaigns wherever we identified a critical mass of users.

Customer 162

Customer Custom Technical Support Startup 162

The Quigley Report

MARCH 2, 2008

Who the heck knows how a product will sell before it is even in the market? How long is the sales cycle? What ASP will the market accept? So, why do we even bother with revenue projections until we have some bonafide sales data to build upon? The reasons for this terrible track record are quite obvious.

ASP 40

ASP Startup Clearstone Sales 40

Frank Addante

MARCH 26, 2007

Under Process, Over Deliver So, you need to develop a product? ► 2006 (20) ► December (2) Just Say What it Is 12 Proven Guidelines for Rapid Product Development. Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Build a SWAT team 3. Visit StrongMail Website Startup 4.0: Zondigo, Inc.

Outsource Development 40

Outsource Development CTO Hire Startup Venture Capital 40

Frank Addante

MARCH 12, 2007

Under Process, Over Deliver So, you need to develop a product? ► 2006 (20) ► December (2) Just Say What it Is 12 Proven Guidelines for Rapid Product Development. Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Build a SWAT team 3. Visit StrongMail Website Startup 4.0: Zondigo, Inc.

Outsource Development 40

Outsource Development Startup .Net Venture Capital 40

Frank Addante

JUNE 19, 2006

Under Process, Over Deliver So, you need to develop a product? ▼ 2006 (20) ► December (2) Just Say What it Is 12 Proven Guidelines for Rapid Product Development. Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Build a SWAT team 3. Visit StrongMail Website Startup 4.0: Zondigo, Inc.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

OCTOBER 19, 2006

Under Process, Over Deliver So, you need to develop a product? ▼ 2006 (20) ► December (2) Just Say What it Is 12 Proven Guidelines for Rapid Product Development. Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Within weeks, we shortened our sales cycle. Build a SWAT team 3.

Startup 40

Startup Ideas Venture Capital Competition 40