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Workspace Gets Funding From ASG

socalTECH

According to Workspace, the additional capital also comes as it has hired a new President, Chief Operating Officer, VP of Sales, and VP of Engineering. The company said it named Vivek Kartha as President; Erin Roder as Chief Operating Officer; Connor Olsen as Vice President of Sales; and Steve Paterson as VP of Engineering.

ASP 113
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How To Make Freemium Customers Generate Revenue For Your Startup

InfoChachkie

Thus, we became one of the first ASP (aka SaaS) companies, by selling subscriptions of our screen sharing technology to customer service departments – the same market segment which had adopted BuddyHelp. We then sorted these email addresses by company and initiated targeted sales campaigns wherever we identified a critical mass of users.

Customer 162
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Domain Experience Gives Entrepreneurs an Unfair Advantage

Both Sides of the Table

I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. I’ll be covering my PUCCKA sales methodology. My first company launched in 1999 and we were offering a SaaS document management in the cloud (we were called ASPs back then).

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The Tyranny of Revenue Projections

The Quigley Report

How long is the sales cycle? What ASP will the market accept? So, why do we even bother with revenue projections until we have some bonafide sales data to build upon? Who the heck knows how a product will sell before it is even in the market? No one knows at the beginning. It is all assumption laden guesswork. Signaling what?

ASP 40
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Frank Addantes FounderBlog: The Kool-Aid Test: “Why do I need anything? Why do I need yours? Why do I need it now?"

Frank Addante

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. For me, this test also serves as a strategic guideline for almost everything I do: - business plans - investor pitches - sales pitches - marketing messaging - product management - press/media calls - etc. Visit StrongMail Website Startup 4.0: Zondigo, Inc.

Startup 40
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Frank Addantes FounderBlog: 2 Ears and 1 Mouth: There's a Reason

Frank Addante

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I always tell sales reps that were not there to talk about -our- business, were there to talk about -their- business. Visit StrongMail Website Startup 4.0: Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40
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Frank Addantes FounderBlog: 4. Build a SWAT team

Frank Addante

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. It turned out to be a catapult for the company, and sales have been booming since then. Visit StrongMail Website Startup 4.0: Zondigo, Inc. Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Startup 3.0: Be scrappy.