| Mobile Apps: The New Direct-To-Consumer Channel. AWT. Mobile Apps enable businesses to relate to customers one-to-one. Customers can stream your company’s content, shop for goods, search for local products and services, and receive personalized service—all from their mobile phones. What are the implications for IT Leaders? After decades of automating the inside and supplier side of their businesses, IT leaders must now automate the customer side of their businesses. In this session, we’ll hear a panel discuss mobile trends and describe why IT Leaders must set the technology strategy. Come join the discussion! Speakers: Renee Bergeron, VP of managed services and cloud computing, Ingram Micro; Marlo Donate, Director – Enterprise Applications, Toyota Financials; Zach Sherburne, CIO – Stanley Black & Decker; Bradley Reece, Head of Dig Strategy at Edwards LifeSciences; Francis Cheung, Director, Digital Experience at LA Fitness. See http://www.awtsocal.org/events/ |
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