Tuesday, June 12, 2018

Phyn Names Bizdev Head

Torrance-based Phyn, a startup which is bringing a high tech, whole home water usage and monitoring system to market, is announcing today that it has named Mariel Devesa as Global Head of Business Development. Devesa was most previously Head of Innovation at Farmers Insurance, where Phyn said she oversaw the development of business relationships, product and offering implementations. Among the efforts she was involved in at Farmers were partnerships with Uber, Tesloop, TrueCar and others and developing coverage or rideshare drivers. Phyn has developed a sophisticated device--the Phyn Plus Smart Water Assistant + Shutoff--which automatically detects leaks and plumbing issues, and can monitor a home's entire plumbing system by detecting the unique changes in water pressure across the household. The system is unique in it is installed in a single location on the main water line, yet can be used to determine usage patterns in the home tied to specific water faucets or appliances. The company currently makes its product available only through Uponor Pro Squad, a nationwide network of plumbers and water specialists. Uponor is also a major investor in Phyn, which was originally spun out of Belkin.