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FitnessGenes Finds $5M For DNA Testing Startup

socalTECH

Beverly Hills- and London-based FitnessGenes , a startup offering up DNA testing and interpretation focused on personalized fitness and nutrition, announced this morning that it has raised $5M in a Series A funding round. The funding came from SGHF. Dr. Dan Reardon is co-founder and CEO of FitnessGenes. READ MORE>>.

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You Can Own Minecraft Founder Notch's Stuff (In Real Life)

socalTECH

Well, you can--if you are the winner of an auction of some of the contents of the $70 million house he moved into in Beverly Hills. Persson bought the Beverly Hills mansion back in December of 2014, although Persson has complained rather publicly about how becoming a billionaire has made him unhappy.

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LA-based Boulevard raises $27 million for its spa management software

TechCrunch LA

Founded four years ago by Matt Danna and Sean Stavropoulos, Boulevard was inspired by Stavropoulos’ inability to book a haircut and Danna’s hunch that the inability of salons and spas to cater to customers like the busy programmer could be indicative of a bigger problem.

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eKomi Expands Board After Investment From Goldman Sachs

socalTECH

Los Angeles- and Berlin-based eKomi , a developer of software to solicit ratings and reviews from e-commerce customers, has added Anastassia Lauterbach to its board of directors. The company looks to have set up its Beverly Hills offices and took a big funding from Goldman Sachs in August. READ MORE>>.

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I’m Eric Greenspan, not Eric Greenspan nor Eric Greenspan

Eric Greenspan

My team wanted to go to Mr. Chow, the place in Beverly Hills where the paparazzi hang out looking for stars. A little more than three years ago I was on the Private Chefs of Beverly Hills on Food Network. Creator of mind blowing customer experiences. We seem to cross paths often. Eric Greenspan, lawyer.

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Mobile Roadie Powers Cristiano Ronaldo App

socalTECH

Beverly Hills-based Mobile Roadie , the developer of branded, mobile apps for celebrities and brands, reported today that it is powering the mobile app for soccer star Cristiano Ronaldo. Mobile Roadie's self-service, mobile app platform is used by brands, celebrities, and others to create their own, customized Android and iPhone apps.

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Squeegy Officially Debuts On-Demand Car Wash Service In LA

socalTECH

The company--which launched a pilot program in Santa Monica in August--said it now is offering up its service in Beverly Hills, Beverlywood, Brentwood, Century City, Culver City, Mar Vista, Marina del Rey, Pacific Palisades, Palms, Playa Vista, Playa del Rey, Santa Monica, Venice, West LA, Westchester and Westwood. READ MORE>>.