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Deadline.com Trumpets Readership Numbers

Los Angeles-based entertainment news blog Deadline.com is trumpeting its readership numbers today, saying that the site had 1,111,000 unique visitors in November, more than industry publications Variety and The Hollywood Reporter. The site, run by Nikke Finke, was acquired by Mail.com in June. Quoting comScore ratings data, Deadline.com said it had over 1.1M unique visitors in November, compared with only 515,000 unique visitors to Variety.com and 336,000 unique visitors to HollywoodReporter.com.