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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

Turn Your Organization Inside Out. The world has changed much since I started my first company in 1999. As organizations we have become more open and I believe this is great for businesses and their customers. In the first 4 years of running BuildOnline we were an “Outside In&# organization. They recorded it.

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8 Brand Strategy Rules From Elite Consumer Companies

Startup Professionals Musings

In fact, only 100 of the 10,000 multimillion-dollar consumer companies around the world can claim to be an “apostle brand” – one that inspires enduring trust, loyalty, and endorsement. Even in a new startup organization, it’s easy to become convinced that a percentage of unhappy customers is normal. That’s a winning growth trajectory.

Company 152
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

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$100M For Talaris Gives Surgeon a Shot to Reinvent Organ Transplants

Xconomy

One of them was the work of surgeon Suzanne Ildstad, who has spent decades trying to develop a new way to improve the health outcomes of patients who need organ transplants. That work has just been salvaged.

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Dedicated Internet Connection vs Shared – What’s Best For Your Organization?

Southern California Edison Blog

Dedicated and shared connections are two common internet configurations that organizations. Both options have their pros and cons, which can make it difficult to decide on which is the right fit for each company. can leverage to support their network-related needs. Here’s what you. Performance. Variety of Available Options.

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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

He shut down his company gracefully and even thought it must have felt like a crap sandwich doing so I’ll bet his reputation is still solid with his backers. Early on in my first company I had an employee ask if it was a good time to buy a home. It’s a human being inside the buying organization who has trusted you.

Blogging 420