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Selecting a Software Development Company in 2024

TechEmpower

Given this diversity, it's important to be selective in the development services company with whom you choose to partner. In the 25 years that TechEmpower has been in business, we’ve seen thousands of companies come and go. This article will primarily focus on locating and evaluating development companies, rather than design firms.

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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” ” If your company was featured there (in the early days of what people called Web 2.0) Perception = reality.

Blogging 309
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Startup CTO or Developer

TechEmpower

The role of a CTO varies as the company matures. Here’s a graphic from Socal CTO that illustrates the roles as they change over time: In its earliest days, a startup’s top need is often to produce a product. It’s understandable - a hands-on developer can produce a product. Please write us at blog@techempower.com !

CTO Hire 260
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Startup Metrics

TechEmpower

These two questions/answers can help define the early proof points for your company. Start by building just enough of your product to get early CAC and CLV signals (they won’t be perfect). Then use what you’ve learned in this blog post to decide if the numbers validate your business model, or if you need to rethink your approach.

Metrics 260
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7 Reasons to Start a Blog Before Shipping a Product

Startup Professionals Musings

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. Find potential partners.

Blogging 104
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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8 Brand Strategy Rules From Elite Consumer Companies

Startup Professionals Musings

In fact, only 100 of the 10,000 multimillion-dollar consumer companies around the world can claim to be an “apostle brand” – one that inspires enduring trust, loyalty, and endorsement. Shame on you if you offer any product or service that is dull or unattractive. People still judge a book by its cover. Steve Jobs was a master at this.

Company 152