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6 Keys To Adding Customer Value In Marketing Content

Startup Professionals Musings

This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone.

Content 104
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Disney Shutters Parenting Blog Site, Babble

socalTECH

Burbank-based Disney has shut down parent blog site Babble , according to the site, which did not say why it was shutting down. The site is not the first in the sector shut down by Disney; Kaboose, another parenting blog site, was acquired by Disney in 2009 for CAD $23.3M, but was shut down sometime sometime in 2016. READ MORE>>.

Blogging 113
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HitFix Partners With Entertainment Blog

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Los Angeles-based HitFix , the entertainment news site headed by Jennifer Sargent and backed by angel groups the Tech Coast Angels and Golden Seeds, said today that it is in a strategic partnership with film and awards blog In Contention. The two did not explain the details of that effort. READ MORE>>.

Blogging 186
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8 Ways Blogging Can Supercharge Your Business Website

Startup Professionals Musings

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. I have found that publishing a regular blog can give you an edge in making all this happen. Your blog followers will be your best customers.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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SheKnows Taps Alanis Morissette For Video Blog

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Los Angeles-based women's content site SheKnows , which is owned by Evolve Media Corp., said today that it has inked a deal with singer/songwriter Alanis Morissette , to include a video blog (vlog) from Morissette while on tour.

Blogging 140
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Demand Media Expands Content Offerings

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Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

Demand 138