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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

What do Google Analytics and print newspapers have in common? I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. In fact, I’m surprised by how antiquated Google Analytics feels. Let’s see.

Blogging 287
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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BLOGGER ALERT: How to Start a Blog and Make Money Blogging

Tech Zulu Event

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Let’s discuss. Not really.

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Google Yourself to See How Other People See You

Startup Professionals Musings

Now the measure is how many hits one has on a Google name search, factored by some formula, like the sum of all positive messages minus 100 for every negative message. She googled each person's name. " The second search turned up a personal blog (a good one, actually). Google never forgets." Three for three.

Google 102
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Start With a Business Blog as Your Website

Startup Professionals Musings

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Anchor blog in your domain name.

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. A while back in a blog article , I pointed out that none of these justify a startup business plan with little or no budget for marketing. Owned media. Long-term sales.

Marketing 127
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Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. Often you ask somebody, “Did you see that article on Google buying so and so?”

Writing 326