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Kelley Blue Book Debuts New Car Pricing Tool

Irvine-based automtive information provider Kelly Blue Book announced a new product today, a new car pricing tool it is calling the Kelley Blue Book Price Advisor. According to KBB, its new tool provides a range of prices, and also highlights different local dealerships, consumer ratings and reviews of those dealerships, specials on new cars, and inventory of those dealers. KBB said its new tool provides "price zones" showing pricing for specific make, model, and trim combinations of cars, reflecting current market conditions for a buyer's area. KBB says the new tool is updated weekly and aggregates new car transaction data from within a user's zip code.