Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

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Customer Custom Design Product 150

Startup Professionals Musings

JULY 16, 2022

We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. As a business advisor, I’m always looking for guidance on leadership practices that work, and I was impressed with the classic book, “ The Leadership Mind Switch ,” by D.

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Customer Custom Coach Satisfaction 152

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

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Custom Customer Social Media Design 171

Startup Professionals Musings

OCTOBER 30, 2022

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

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Customer Custom Startup Course 146

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

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Content Customer Custom Marketing 104

Startup Professionals Musings

FEBRUARY 4, 2023

Businesses see this as the Holy Grail for finally being able to predict who, where, and when customers will buy their existing solutions, and what their future solutions must look like to be attractive. I found some help in this regard from a classic book, “ Humanizing Big Data ,” by leading consumer researcher Colin Strong.

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Customer Custom Social Media Examples 115

socalTECH

OCTOBER 1, 2018

Santa Monica-based Surf Air said on Monday that it is extending out its flight schedule, and now allows its customers to book flights out as far as 90 days in advance.

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Startup Professionals Musings

DECEMBER 25, 2021

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

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Customer Custom Sales Social Media 136

Startup Professionals Musings

DECEMBER 22, 2021

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

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Custom Customer Metrics Satisfaction 114

Startup Professionals Musings

NOVEMBER 20, 2022

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Customers now put big value on experience, social impact, empowerment, and feedback.

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Customer Custom Competition Netflix 103

Startup Professionals Musings

DECEMBER 13, 2020

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. I remember the classic book, “ Driven to Delight ,” by Joseph A. Your competition is global, so today’s customers are demanding world-class service. Set the expectation for continuous improvement.

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Custom Customer Services Startup 168

TechCrunch LA

JULY 9, 2019

Doctours , a Los Angeles-based online platform for booking trips and treatments for medical and dental care around the world, is expanding its services to 35 countries. Once the procedure is booked, Doctours puts together itineraries that provide different options for flights and hotels based on the needs of the patient, the company said.

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Custom Customer Training Los Angeles 225

socalTECH

AUGUST 19, 2014

Flywheel , the venture backed startup offering up an Uber-like experience for users--except via licensed taxi and transportation services--is rolling out advanced booking to Los Angeles users this week. According to Flywheel, the new service lets customers pre-book a ride to the airport, via either its iOS or Android apps.

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Startup Professionals Musings

APRIL 2, 2022

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

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Custom Customer Social Media Technical Review 122

Startup Professionals Musings

SEPTEMBER 16, 2020

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

Customer 158

Customer Custom Social Media Satisfaction 158

Startup Professionals Musings

MAY 9, 2022

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Gregg Lederman, in his classic book, “ ENGAGED!: Keep your team happy to create engaged customers.

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Custom Customer Services Training 123

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

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Custom Customer Marketing Social Media 172

Startup Professionals Musings

FEBRUARY 25, 2022

I’m sure you have all noticed how today’s customers have changed the way they shop, but I still find, as an advisor and consultant, that many of you aren’t sure how to deal with the new mode, or are still waiting for things to get back to the old normal. Convenience is in the eye of the customer, not your company.

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Demand Custom Customer Startup 126

Startup Professionals Musings

DECEMBER 18, 2021

Customers are people too, so customers tend to take their relationship with a brand personally. Fiske, in their classic book “ The Human Brand ,” humans are very perceptive, from early survival evolution, and make quick judgments about other people’s intents toward them (warmth), and the capability of carrying out intents (competence).

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Customer Custom Commerce Social Media 109

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

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Custom Customer Social Media Technical Review 173

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

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Custom Customer Marketing Content 127

Startup Professionals Musings

JUNE 24, 2023

Customers buy from people, not companies. That means relationships with team members, investors, customers, and vendors. One of my favorite authors, Brian Tracy, in his classic book “ No Excuses!: Think back on your own recent experiences as a customer or contractor. Investors invest in people, not ideas.

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Customer Custom Outsource Development Entrepreneur 90

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Thus I was pleased to see this subject, and related strategy decisions, covered well in a recent book, “ Brand Vision ,” by Jim Everhart. Are you making the proper investment, and is it paying off?

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socalTECH

JANUARY 16, 2013

Mojave-based commercial spaceflight firm XCOR Aerospace has booked a new customer for its yet-to-be-launched suborbital spacecraft, after Unilever Group and Space Expedition Corporation (SXC) said that Unilever is purchasing 22 flights on XCOR's aircraft as part of an advertising campaign for AXE.

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Advertising Custom Customer Product 166

Both Sides of the Table

DECEMBER 7, 2014

I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. You’d be very wrong. Contrast that with a VC conversation I had.

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Customer Custom Venture Capital Software Review 341

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Custom 124

Custom Customer Startup Course 124

socalTECH

SEPTEMBER 15, 2015

San Diego-based HouseCall , which develops mobile software to let consumers book home services appointments, along with offering up home services contractors with scheduling and related tools, has raised $6M in a funding round. The company disclosed the funding on Tuesday, saying that August Capital led the funding.

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Mobile Services Software San Diego 100

socalTECH

DECEMBER 20, 2018

The company also said its service revolves around "tech automation" for managing communications with guests, maintenance and cleaning, and for customer service. The company says its service only features "hand-selected" properties, which include such amenities as in-home games and personalized recommendations. READ MORE>>.

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Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. One of these experts, David T.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

DECEMBER 7, 2015

Los Angeles-based VolJet (www.voljet.com) is looking to solve that puzzle, with its online system for booking charter jets, just as you would a commercial flight. Susan Sloan: It's very similar to a commercial, online booking system, like Expedia.com. You can also get commercial results for commercial bookings. What is VolJet?

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Pricing Sites Customer Custom 100

Startup Professionals Musings

MARCH 4, 2019

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online. Status factors are more important than demographics.

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Customer Custom Product Metrics 85

Startup Professionals Musings

NOVEMBER 17, 2018

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

Custom 100

Custom Customer Social Media Training 100

Berkonomics

NOVEMBER 19, 2015

Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Blame the Internet for this rise in customer expectations. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of…. WHAT I want, WHEN I want, and WHERE I want.’.

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Custom Customer Demand Competition 120

socalTECH

APRIL 21, 2015

Los Angeles-based venture investor Upfront Ventures has lead another round in San Francisco-based online appointment booking site MyTime , as parto f a $9.25M Series B. MyTime said that the funding round was led by Upfront Ventures, and also included Khosla Ventures, Daher Capital, Accelerator Ventures, and Westfield Corp. READ MORE>>.

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Sites Tool Venture Capital Los Angeles 100

Startup Professionals Musings

MARCH 16, 2019

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

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Custom Customer Sales Social Media 107

socalTECH

JUNE 10, 2009

The privately held firm claimed it had an increase of 185 percent in new client bookings in its Q1, which ended March 31st. The firm--which did not release financials--said it had 2.5 million users using its services in March, which it said was a 250 percent jump from 2008.

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Cornerstone OnDemand Custom Customer Santa Monica 100

Startup Professionals Musings

AUGUST 16, 2019

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Gregg Lederman, in his classic book, “ ENGAGED!: Keep your team happy to create engaged customers.

Customer 84

Customer Custom Training Satisfaction 84