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JUNE 13, 2012

Los Angeles-based online publisher Break Media is delving into that question this morning with the launch of a new site, called Acumen , focused on pulling insights and analysis on the behavior and trends driven by men. Break Media also said it will be running an ongoing, R&D panel of several thousand men for its new site.

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JULY 11, 2012

Los Angeles-based Break Media , the online content publisher focused on video for men, said this morning that it has launched a new Break.com iPad app. Break had previously offered a generic, iOS application, which did not take advantage of the iPad's display and features.

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JUNE 23, 2010

Los Angeles-based Break Media , the online media and advertising firm run by Keith Richman, announced this morning that it is in a major expansion in its advertising network, and has added 23 new verticals to its network. Tags: break media entertainment internet advertising content. READ MORE>>.

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JULY 11, 2011

Los Angeles-based Break Media , the online digital video site run by Keith Richman, and Scripped.com , the online screenwriting site headed by Sunil Rajaraman, have named a winner in a contest sponsored by the two companies. Break kicked off the contest in April. READ MORE>>.

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JANUARY 18, 2012

Los Angeles-based Break Media , the online content publisher which runs Break.com as well as a number of other sites, said it has launched a new advertising unit it is calling "Social Video Accelerator". Break says its sites now reach more than 120 million unique viewers per month. READ MORE>>.

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SEPTEMBER 20, 2010

Los Angeles-based Break Media is launching a new web series, in a branded content deal with Toyota, the firm said today. Break said it is launching Standup Stories "My First Ride", a web series featuring six comedians sharing their "first car experience", as part of a Toyota Camry and Corolla campaign. READ MORE>>.

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FEBRUARY 23, 2011

Los Angeles-based Break Media is continuing to roll out new, original video content for the site, saying today that it plans to roll out five new web series on Break.com. Break said it is on track to create more than 1,000 original videos this year. READ MORE>>.

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FEBRUARY 11, 2010

Los Angeles-based Break Media announced this morning that it has acquired FileFront , an online site focused on gaming news and downloads. According to Break Media, it will be investing "significantly" in the editorial on FileFront, and will use the acquisition to add additional premium gaming content to its site.

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APRIL 8, 2010

Los Angeles-based Break Media , which operates a network of Internet entertainment properties focused on men, said today that it has launched its own, in-house advertising server for its ad network. Break said it reaches more than 100 million men every month through its network. READ MORE>>.

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MARCH 24, 2010

Los Angeles-based Break Media , which operates a number of Internet media and entertainment properties focused on men, said late Tuesday evening that it has partnered with BlueKai and exelate , two firms providing online advertising data. Tags: break media content publishing advertising bluekai exelate.

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DECEMBER 17, 2009

Los Angeles-based Break Media , which operates a number of male-oriented video and other content sites, announced Thursday that the firm has inked a deal with IPTV firm Clearleap. Tags: break media video iptv cable content clearleap. Financial details of the agreement were not disclosed. READ MORE>>.

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MAY 25, 2011

Los Angeles-based Break Media , the online video and content publisher headed by Keith Richman, said today that it has tapped Andrew Doyle as its Chief Financial Officer, and David Subar as Chief Technology Officer. Subar was most recently CTO at Oversee.net, and also has been at PeopleLink and Interthinx.

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AUGUST 8, 2011

Los Angeles-based Break Media and production firm Reveille , the company behind The Office and The Biggest Loser, said Monday that the two have inked a development deal. The two companies said that Reveille will develop a slate of original, digital pilots for Break, aimed at that site's comedy audience.

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JUNE 10, 2011

Los Angeles-based Break Media , the online video content publisher, said today that it has partnered with actor Zachari Levi, on a set of original videos and events. According to Break, it will product three, original videos starring Levi, as well as a dedicated "Nerd HQ" channel on Break.com.

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JUNE 22, 2009

Los Angeles-based Break Media , which operates a number of web sites focused on the young male demographic, announced this morning that it has launched a new website, MadeMan.com. According to Break, the new site will focus on product reviews, including "gadgets, gears, fashion, sports, and more."

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SEPTEMBER 30, 2009

Los Angeles-based online publisher Break Media said today that the firm has more than tripled its branded content projects this year, and expects that it will grow 18 percent this year, despite the economy. Tags: break content media publishing.

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JANUARY 29, 2019

Now defunct, Los Angeles-based multi-channel content network Defy Media is unlikely to be able to pay the $1.7 One of the companies which had provided debt funding to Defy Media, Ally Bank, said recently that it expects to experience "a substantial loss" on its loan to the company. READ MORE>>.

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OCTOBER 13, 2010

Los Angeles-based Break Media , the online video and content firm headed by Keith Richman, said this morning that it is targeting Hispanic males with a new site, TuVez.com. According to Break, the new site will provide content focused on entertainment, gaming, sports, and culture, all in context of Hispanic males.

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APRIL 15, 2014

According to USC Marshall''s Sports Business Institute, and USA TODAY Sports Media Group, the new online publication will provide daily content on breaking news, current events and ongoing topics in the sports industry, including media trends, emerging technologies, new venues, sponsorship deals and marketing campaigns impacting the sports world.

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OCTOBER 25, 2013

Santa Monica-based content delivery network provider EdgeCast Networks said Thursday that it is providing its services to publisher Atlantic Media. edgecast networks atlantic media content delivery network publishing' Financial impact of the deal was not disclosed. READ MORE>>.

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SEPTEMBER 13, 2016

Los Angeles-based DEFY Media , a developer of YouTube channels and digital content, said on Tuesday that it has raised $70M in a Series B funding. The funding was led by Wellington Management Company LLP, and also included ABS Capital, Lionsgate, Viacom and ZMC (Zelnick Media Capital). READ MORE>>.

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NOVEMBER 22, 2011

Los Angeles-based Break Media , the online content publisher run by Keith Richman, said this morning that it has hired Mitch Rotter as its Senior VP and General Manager of Editorial Properties. Break said Rotter was in charge of marketing for all of UMG's products.

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JANUARY 25, 2010

Los Angeles-based Break Media , the online media firm run by Keith Richman, said this morning that it is expanding into social gaming, with the launch of its own game studio. Richman said in a statement that the move into social gaming is a "nautral extension" of its strategy to deliver the content its audience wants.

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NOVEMBER 18, 2009

Los Angeles-based Break Media , which operates a network of online content properties targeted at the male demographic, said today that it has signed up a slate of new content partners for its sites. Financial impact of the new content deals were not disclosed. READ MORE>>.

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Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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SEPTEMBER 30, 2010

Fox Interactive Media and Break Media both ranked highly in comScore's August 2010 list of top U.S. According to the latest numbers, Fox Interactive Media had 43.1M minutes watched per viewer, and Break Media had 42.4M According to the latest numbers, Fox Interactive Media had 43.1M

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NOVEMBER 6, 2009

Los Angeles-based Break Media , which operates a network of male-centric content web sites, said today that it has linked with home entertainment system company Yoostar in a promotion. According to Break,it is teaming up with Yoostar for a special, featured channel on the site focused on the "Yoostar Casting Tour" competition.

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MARCH 17, 2011

Los Angeles-based Break Media , the online publisher of video content, announced this morning that it has added Greg Siegel as its Senior Vice President, Entertainment Development. Siegel was most recently founder and CEO of VidMe, and also has served at talent agency Endeavor.

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Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

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DECEMBER 2, 2010

Los Angeles-based Break Media , the online media firm run by Keith Richman, said today that it has relaunched FileFront as GameFront. Break acquired FileFront in February. Break Media took over FileFront from Ziff Davis, which had planned to shutter the file sharing site last year. READ MORE>>.

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NOVEMBER 2, 2011

A number of local, high tech companies are putting their efforts behind Movember , a charity which helps raise funding and awareness for men's health, and particularly prostate cancer.

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JUNE 5, 2013

It''s unclear if Scripted.com''s other, Southern California angels participated in this funding; the firm has previously announced funding from Jody Mulkey (Shopzilla), and Keith Richman (Break Media). scripted paige craig venture capital freelance writing content marketplace' READ MORE>>.

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FEBRUARY 24, 2010

Los Angeles-based Break Media said Wednesday that it is expanding the number of video advertising options the site offers. Tags: break video advertising entertainment content. The firm said it will make the new ad options available across all of its properties and its network. READ MORE>>.

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NOVEMBER 3, 2009

Los Angeles-based Break Media , an online site which caters to males, announced today that it has signed a deal with liquor maker Southern Comfort to develop a branded content project, "Social Sportz Net". Financial details behind the deal were not disclosed, however, Break said it will produce 8 installments of the series.

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MARCH 17, 2011

Los Angeles-based Break Media , the online publisher of video content, announced this morning that it has added Greg Siegel as its Senior Vice President, Entertainment Development. Siegel was most recently founder and CEO of VidMe, and also has served at talent agency Endeavor.

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Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

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Both Sides of the Table

MARCH 12, 2016

Today I want to talk briefly about why I believe Snapchat is an important media company. I’ve heard the new media doubters before as nobody thought Google, Facebook or Twitter would ever make money. From the business perspective you need to understand a few things about media and video in particular. in a different venue.

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