Tuesday, November 14, 2017

Borrow Debuts New, Short Term Subscription EV Service

West Hollywood-based automotive startup BORROW has launched a new, subscription service which gives users access to a pre-owned, electric vehicle (EV) through short term leases, the company said this week. According to Borrow, it allows customers to "subscribe" to short term, three, six, or nine month renewable subscriptions to such vehicles as the Nissan Leaf, BMW i3, or Tesla Model S. The startup said it is targeting consumer relocating for work or school, who only have short term transportation needs, as an alternative to ride-hailing or a costly, three year automotive lease. Borrow was founded by Jon Alain Guzik, and is backed by MuckerLab. The company was previously known as PrazoNow.