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LA's Arrowroot Capital Leads $45M Funding In mParticle

Los Angeles-based investor Arrowroot Capital is the lead investor in a $45M funding round in New York-based mParticle, a developer of a platform used to manage customer data. The funding--a Series D--brings the total investment in mParticle to more than $120M. Arrowroot's Mathew Safaii will join mParticle's board of directors as a part of the transaction.