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GRP Partners Raises New $200M Fund, Becomes Upfront Ventures

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Los Angeles-based venture capital investor GRP Partners announced this morning that it has raised a fourth fund, worth $200M, and also renamed the firm Upfront Ventures. GRP has been quite active in the local technology industry, having founded accelerator LaunchpadLA. READ MORE>>.

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Aircam Picks Up $6.5M For Instant, Pro Photo Sharing

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Santa Monica-based Aircam , founded by serial entrepreneurs Evan and Ryan Rifkin, has raised $6.5M Upfront Ventures--formerly known as GRP Partners--was the lead investor in Burstly. in a funding round, to offer up a new service giving attendees at events instant access to pictures taken by professional photographers.

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Gradient X Exits Beta

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Santa Monica-based Gradient X , the programmatic mobile advertising startup backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), and Mark Suster, said today that it has exited its beta.

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Gravity Gets $10.6M More For Real Time Personalization

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Santa Monica startup, Gravity --headed by former MySpace COO Amit Kapur--announced this morning that it has raised $10.6M The funding was led by GRP Partners, and also included Redpoint Ventures and August Capital. in a Series B financing round for its personalization technology.

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GumGum Adds $7M

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Santa Monica-based Gumgum , the celebrity image licensing and advertising firm led by Ophir Tanz, has finally disclosed its funding round. The firm has raised $7M in funding from New Enterprise Associates, GRP Partners, and First Round Capital.

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Gravity Debuts Content Personalization API

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Santa Monica-based Gravity , the developer of real-time personalization software headed by former MySpace COO Amit Kapur, is making a big push today with the launch of a new set of free APIs for publishers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M

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GoodRx Gets Funding, Launches Drug Comparison Site

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Santa Monica-based GoodRx , a new startup backed by Founders Fund, GRP Partners, Highland Capital, SV Angel, Lerer Ventures, Dawn Lepore (drugstore.com), and Mike Ovitz, has launched its services, saying that it will allow users to compare pricing from pharmacies nationwide via its service and iPhone app.