Wednesday, February 24, 2021

Emotive Finds $50M In Series B

Los Angeles-based startup Emotive, which develops conversational text messaging software, said this morning that it has raised $50M in its Series B funding round. The funding was led by CRV, and also included Mucker Capital, TenOneTen Ventures, plus new investors, Stripes and Vulcan Capital. The company said the funding brings its valuation to $400M. Murat Bicer, a General Partner at CRV, has joined the company's board with the new funding. Motive provides conversational text messaging used by e-commerce brands to simulate human interaction with customers, with the aim of preventing cart abandonment, promote new sales and product releases, and more. Along with the funding, the company said it has named two executives, naming Adam Waid as Chief Customer Officer and Oleg Pylnev as Chief Technology Officer. Wald was previously at SalesLoft and Salesforce, and Pylnev was formerly at Honest Company and SpaceX. Brian Zatulove is CEO and Co-Founder of Emotive. More information »