| Using Twitter and Value of Market Intelligence. AccessEN. AccessEN will sponsor a keynote presentation by acclaimed author and columnist Mark Gibbs on the Twitter phenomenon and the value of market intelligence that companies can glean from social network analysis. Gibbs’ featured presentation is entitled “To Tweet or Not to Tweet (Or What I Had for Lunch)” and notes that saying Twitter is a phenomenon is to state the obvious. Everyone from people who run roach coaches to Dell Computer, from Hannah Montana to Oprah, from Rod Blagojevich to Bill Clinton is tweeting up a storm. Gibbs will explain what, exactly, is Twitter and why you should care. The long-time columnist, consultant to the stars, and peripatetic entrepreneur will delve with wild abandon into what Twitter is, how to use it, how not to use it, and explain its value and relevance to both the public and the enterprise. See http://www.accessen.org |
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