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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. At the time, it was doing Facebook media buying for e-commerce companies. Primarily here in LA, which is kind of the hub of these companies, but also all over.

Commerce 211
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Ninja Metrics: Apply Predictive Analytics To Makes Games More Profitable

socalTECH

In the world of online, mobile, and social games, there are now petabytes of data being collected by companies on what users are doing in those games--and trying to make sense of all that information. The company announced a first round of funding Monday for its technology. Explain what Ninja Metrics is doing?

Metrics 166
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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. Should Tech Giants Stop Trying to Make Social Commerce Happen? A Mountain to Climb.

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Ninja Metrics: Applying Predictive Analytics To Make Games More Profitable

socalTECH

In the world of online, mobile, and social games, there are now petabytes of data being collected by companies on what users are doing in those games--and trying to make sense of all that information. The company announced a first round of funding Monday for its technology. Explain what Ninja Metrics is doing?

Metrics 113
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Daasity Gets $2.3M For Business Data Analytics

socalTECH

in a funding round, the company said this week. According to the company, it has developed a platform that addresses the critical steps of data extraction, transformation, and analysis to give end users access to business data and metrics.

Metrics 113
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Ninja Metrics: Applying Predictive Analytics To Makes Games More Profitable

socalTECH

In the world of online, mobile, and social games, there are now petabytes of data being collected by companies on what users are doing in those games--and trying to make sense of all that information. The company announced a first round of funding Monday for its technology. Explain what Ninja Metrics is doing?

Metrics 100
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Why Amazon Is the Undisputed E-Commerce Growth Leader

Startup Professionals Musings

From meager beginnings selling books online back in 1994, Amazon is currently the largest e-commerce retailer and cloud computing platform in the world, and now dominates even the giant Walmart. Institute deep metrics measuring all aspects of the customer experience. Everyone wants to grow and innovate like Amazon these days.