socalTECH

SEPTEMBER 11, 2018

San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. Mountaingate Capital said that CPC Strategy with over 125 employees, is known for its expertise in retail, ecommerce, and specifically the Amazon channel.

CPC 100

CPC SEM San Diego Commerce 100

socalTECH

MARCH 11, 2014

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month.

Tool 178

Tool CPC Santa Monica Commerce 178

socalTECH

JUNE 30, 2011

Jerry Brown signed into law a bill which taxes Internet retailers if they have California affiliates, a move which looks to have major impact on local companies who use Internet affiliate marketing. I have my own personal opinions, but from a company stand point, that's neither here nor there. I think there are two things going on.

CPC 279

CPC Santa Monica Southern California Sales 279

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. Enter Burstly.

Mobile 282

Mobile Invest Company Companies 282

Both Sides of the Table

OCTOBER 8, 2014

” in 2014 the data seems pretty conclusive because LA has now become the fastest growing tech startup region by numbers of companies being started and those of us here have noticed this pace accelerating. Both are massively funding other LA tech companies through what Fred Wilson once defined as “recycled capital.”

Entrepreneur 376

Entrepreneur Snapchat Startup Truecar 376

Jason Nazar

MAY 1, 2016

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. However, LTV is also a function of average order value (AOV), where you have a commerce site that sells items individually; in this case the LTV is the sum of the total expected number of AOVs. Free Product Metrics.

Marketing 40

Marketing Metrics CPC .Net 40

Jason Nazar

NOVEMBER 1, 2015

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. However, LTV is also a function of average order value (AOV), where you have a commerce site that sells items individually; in this case the LTV is the sum of the total expected number of AOVs. Free Product Metrics.

Marketing 40

Marketing CPC Metrics .Net 40