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Wittlebee Launches, Headed by Sean Pervical, Backed by Science

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Sean Percival, best known for founding Los Angeles tech blog lalawag, in addition to his work as an executive at MySpace, has booted up a new effort--Santa Monica-based Wittlebee , a new, online subscription service for baby supplies. the digital business incubator/studio headed by former MySpace CEO Mike Jones. READ MORE>>.

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BeachMint Launches Jewelry Site, JewelMint

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Los Angeles-based BeachMint , the stealth e-commerce startup headed by former MySpace exec Josh Berman and backed by Anthem Ventures, New Enterprise Associates, and others, has rolled out a new, fashion e-commerce site, JewelMint. BeachMint said that members of JewelMint will pay $29.99 READ MORE>>.

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BeachMint Announces BeautyMint With Jessica Simpson

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Santa Monica-based BeachMint , the celebrity and social e-commerce company run by Josh Berman and Diego Berdakin, said last night that it has launched the next in its line of celebrity-focused businesses, BeautyMint. Berman is an ex-MySpace executive. All of those sites feature monthly, personalized shopping and product subscriptions.

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TopFloor Takes $6M For Flash Fashion Sales

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The firm is building a celebrity influencer based fashion and e-commerce site, geared around flash-sales of products. Jones is the former CEO of MySpace, and Science Inc. Brian Lee of ShoeDazzle is also involved in the new venture. operates an in-house startup incubator. READ MORE>>.

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Cocodot Shifts Into Jewelry, Gifts

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Hollywood-based Cocodot , the online invitations startup headed by former MySpace exec Shawn Gold, has made a subtle shift into the e-commerce sector in recent days, adding jewelry, chocolates, gifts, and more to the site.

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StyleMint Primes For Launch With Rewards

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StyleMint , the online celebrity-focused, social commerce site being prepped by Los Angeles-based BeachMint , the startup headed by ex-MySpace co-founder Josh Berman, looks to be priming for launch. The firm told its pre-launch users today that it is awarding gifts and rewards on the site for inviting other people to join the site.

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BeachMint Gets $35M More

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Santa Monica-based BeachMint , the e-commerce firm founded by Josh Berman and Diego Berdakin, has raised $35M in another round of funding, according to reports, led by Accel Partners, and also including Goldman Sachs, New World Ventures and Millennium Technology Value Partners, along with its existing investors. READ MORE>>.