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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.

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You name the price; I’ll name the terms.

Berkonomics

The most striking example was the one hundred million–dollar purchase of one of my companies by a New York private equity investor using only five million of its cash. If there are enough of these, the CEO or founder can announce a valuation as high as double the actual negotiated enterprise value of the company.

Pricing 156
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5 Competitive Drivers Which Limit Your Growth Ability

Startup Professionals Musings

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Every existing business, as well as every startup, needs to reassess their product or service in the context of these five forces: Intensity of competitive rivalry. Way back in 1979, Michael E.

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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Companies with great service routinely spend 3% to 5% of salaries training team members – experienced as well as new. Make your service deliver process “happy.”

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8 Creative Pricing Strategies Most Startups Overlook

Startup Professionals Musings

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

In this context, even “satisfied” is only a “meets-minimum,” and does not put you ahead of your competition. In reality, many companies now offer a “ clicks and bricks ” business model, with shopping online, and then completing the purchase and support at a physical location. Treat every customer exceptionally before they complain.