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Have you found your “teacher customer?”

Berkonomics

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release. Providing feedback to your teacher customer.

Customer 156
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CreatorIQ Names Customer Chief

socalTECH

Los Angeles-based influencer marketing software provider CreatorIQ said this week that it has named Max Powers as the company's new Chief Customer Officer. CreatorIQ says its customers include AB Inbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever. Powers was most recently SVP, Business Operations at TeleSign.

Customer 113
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6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Design 105
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How To Identify New Venture Assistance Organizations

Startup Professionals Musings

One of the reasons that now is the time to be an entrepreneur is the explosion of startup assistance organizations, usually called incubators or accelerators. A few are still trying to make a profitable business out of nurturing startups, but it’s a challenge to make money when your customer startups don’t have many resources to give.

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Find your “teacher customer.”

Berkonomics

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release. Find one to teach you.

Customer 243
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

Turn Your Organization Inside Out. The world has changed much since I started my first company in 1999. As organizations we have become more open and I believe this is great for businesses and their customers. In the first 4 years of running BuildOnline we were an “Outside In&# organization.

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8 Keys To Turning Your Company Into One That Matters

Startup Professionals Musings

More than ever before, people want to buy from, work for, and invest in companies that matter. Your company and team members have to be seen as going above and beyond to solve the problems of internal and external customers. Seek out only the best potential partners and customer leaders.

Company 116