socalTECH

JULY 29, 2019

Irvine-based analog semiconductor developer Skyworks Solutions said this morning that it has rolled out a new set of products aimed at the high reliability, military and space market. The new products are aimed at use in such systems as satellites and avionics systems.

Product 113

Product Marketing Develop Development 113

socalTECH

JANUARY 22, 2019

San Diego-based ID Analytics , which provides consumer risk management and analytics products, is expanding its offerings to the automotive lending market, the company said today. The company said it score helps lenders get better insight into consumers that are not captured in traditional credit scores. READ MORE>>.

Symantec 133

Symantec Product Marketing San Diego 133

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. and also served at IBM and other companies. READ MORE>>.

Social Media 234

Social Media Media Marketing Product 234

socalTECH

JANUARY 31, 2022

Irvine-based asset tracking technology provider CalAmp said late last week that it has named Mark Gaydos as its Chief Marketing Officer (CMO). Gaydos was previously CMO at Nlyte Software, and also was Senior Vice President of Marketing at Engine Yard, in addition to serving at Oracle and SAP America.

Marketing 113

Marketing Oracle Demand Software 113

Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

Marketing 156

Marketing Demand Class Pricing 156

socalTECH

AUGUST 7, 2018

Camarillo-based Semtech has announced a new product aimed at the automated building systems market, the company said on Monday. The new product is an alternative to mechnical relays. READ MORE>>.

Product 100

Product Marketing Company Companies 100

socalTECH

OCTOBER 9, 2020

San Diego-based sales enablement and marketing software developer Seismic said this week that it has named a new Chief Product Officer. Seismic said it has named Krish Mantipragada as its new Chief Product Officer, joining the company from Medallia, where he also was Chief Product Officer and an Executive Vice President.

Product 124

Product Southern California San Diego Sales 124

TechCrunch LA

JULY 19, 2022

Josh Kaplan and Dee Murthy, both founder and co-CEO of the Los Angeles–based company, started Ghost in 2021 after previously working together at Four Five Group, a men’s apparel business. More people are focused on the beginning of the product lifecycle; very few are focused at the end.”. That’s our vision.”.

Product 191

Product Funding Technical Review Equity 191

socalTECH

MARCH 19, 2019

San Diego-based TuSimple , a startup which is developing camera and vision systems for the self-driving truck market, announced on Tuesday that it has launched a new vision system which it hopes to deploy into self-driving truck fleets. The company says its is operating self-driving trucks out of Tucson, Arizona. READ MORE>>.

Product 113

Product Marketing San Diego Funding 113

socalTECH

JUNE 22, 2021

Glendale-based software company Phonexa said this morning that it has launched a new suite of software which provides click tracking, suppression list management, and cloud phone services. The company is led by President and CEO David Gasparyan. Phonexa says it offers up all of its software beginning at $100 a month.

Product 113

Product Glendale Email Software 113

socalTECH

MAY 15, 2018

Buena Park-based Rael , a developer of feminine hygiene products, has raised $2.1M in a "pre-series A" funding, the company disclosed on Tuesday. The funding came from SoftBank Ventures Korea and Thrive Market Ventures. Thrive made its very first investment in March, in organic snacks marker Square Organics. READ MORE>>.

Marketing 100

Marketing Product Organization Venture Capital 100

Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing? Put simply, affiliate marketing is big business. Considering Shopify?

Marketing 179

Marketing Buzzfeed Guide Platform 179

Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

SoCal CTO

APRIL 2, 2012

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. And that should be the focus of the founders -- to find the special fit that will make your company take off. When product vision is truly clear, then it makes sense to execute it, and hiring follows. Far from it.

CTO Hire 205

CTO Hire Outsource Development CTO Coach Develop 205

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. and also served at IBM and other companies. READ MORE>>.

Social Media 197

Social Media Media Marketing Product 197

socalTECH

FEBRUARY 21, 2012

In a move which significantly broadens its market focus, Santa Ana-based RealPractice said Tuesday that it has launched a new, automated marketing software called ReplyWise. The new product is an expansion--and significant shift--beyond RealPractice's former focus on the legal vertical. RealPractice is headed by Carey Ransom.

Marketing 178

Marketing Product Social Media Advertising 178

Startup Professionals Musings

MARCH 3, 2023

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan.

Product 112

Product Summary Activity Customer 112

socalTECH

APRIL 26, 2021

Los Angeles-based The Honest Company has set its anticipated IPO range, saying in a filing on Monday morning that it is now expecting to price its IPO at between $14.00 The company has applied to list on the Nasdaq Global Select Market as HNST. King & Associates, Loop Capital Markets, Penserra Securities LLC, and Ramirez & Co.,

Company 113

Company Companies Los Angeles Pricing 113

TechCrunch LA

NOVEMBER 8, 2022

The platform is going after marketers with a Canva-style drag-and-drop interface. At the time, the company was based in Shenzhen, the hardware haven also known for its vibrant export-led e-commerce industry — most of Amazon’s sellers are from the metropolis. “We are doing what Jasper and Copy.ai

Generative AI 182

Generative AI Marketing Artificial Inteligence Template 182

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? What is your market size? TAM, SAM, SOM?

Company 156

Company Companies Metrics Resource 156

Startup Professionals Musings

SEPTEMBER 3, 2023

More than ever before, people want to buy from, work for, and invest in companies that matter. It is no longer enough to just have a great product or service. Your company and team members have to be seen as going above and beyond to solve the problems of internal and external customers.

Company 116

Company Companies Customer Custom 116

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Content 104

Content Customer Custom Marketing 104

TechEmpower

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

socalTECH

SEPTEMBER 3, 2020

Fountain Valley-based HyperX , the gaming accessories arm of Kingston Technology, is taking aim at the education market this year--saying it is offering up deals on its gaming peripherals specifically for helping students in virtual class sessions. READ MORE>>.

Education 124

Education Marketing Class Help 124

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you. A seed company hasn’t ramped up its cost base. That may happen.

Venture Capital 263

Venture Capital Marketing Startup Writing 263

socalTECH

JULY 2, 2020

Hollywood-based Klio Studio , a new startup, said this week that it has launched a new, cloud-based production management solution aimed at the film, television, and commercial production market. per month; the company offers up a free trial. per month; the company offers up a free trial. READ MORE>>.

Product 124

Product Software Startup Hollywood 124

socalTECH

JUNE 9, 2021

Irvine-based battery developer Enevate announced on Tuesday that it has inked a new, production licensing agreement, with EnerTech International. According to the company, EnerTech International will commercialize its battery technology in the transportation, mobility, and reserve power markets.

Product 113

Product Draper Mission Ventures Research 113

socalTECH

NOVEMBER 19, 2019

San Diego-based 5G device maker Inseego said this morning that it has named Adam Gould as Senior Vice President, Product Management, IoT & Mobile solutions. He was also VP of Market and Technology Disruption at ARM, and CEO of Sensinode; and also had served at NextWave Broadband, Motorola, and Nokia. READ MORE>>.

Product 124

Product San Diego Mobile Technology 124

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

Marketing 116

Marketing Resource Training Startup 116

Berkonomics

JUNE 18, 2020

We all know that the world of marketing has turned upside down these past years through the power of the Internet. The new power model of marketing. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message.

Marketing 120

Marketing Social Media Advertising .Net 120

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

socalTECH

SEPTEMBER 27, 2021

El Segundo-based Beyond Meat, the developer of plant-based meat products, is expanding availability of its Beyond Chicken Tenders beyond restaurants, and into retail markets, the company said this morning.

El Segundo 113

El Segundo Marketing Product Services 113

Berkonomics

OCTOBER 5, 2023

Fixed overhead for salaries, rent, equipment leases and more make up the majority of the “burn rate” (monthly expenses) for most companies. Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. How about young or pre-revenue companies?

Venture Capital 296

Venture Capital Product Marketing Resource 296

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). At the time, it was doing Facebook media buying for e-commerce companies.

Commerce 211

Commerce Content Marketing Startup 211

TechEmpower

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Background Questions Let’s start with some background questions about the business and product. How will you be taking this to market? What are some sites or companies in the same space?

Develop 520

Develop Development Technical Review SEO 520

Startup Professionals Musings

MAY 15, 2020

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

Marketing 170

Marketing Examples Startup Custom 170

socalTECH

APRIL 17, 2019

j2 Global said the acquisition will help it grow its global customer base, provide it with access to new markets, and will expand its product lineup. j2 Global said these latest acquisition are not expected to be material to the company. j2 Global said these latest acquisition are not expected to be material to the company.

Company 173

Company Companies Southern California Acquisition 173