Startup Professionals Musings

JULY 17, 2023

I know that dates me a good bit, but it also shows that I have been hanging around startups and big companies for a long time. At that time I couldn’t imagine a startup succeeding that was first called Traf-O-Data to process raw traffic data into reports, later changed to Microsoft to sell Basic Interpreters to microcomputer manufacturers.

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IBM IBM Company Companies 82

socalTECH

AUGUST 24, 2020

A report, from Protocol, said the acquisition came after Spaces announced a shutdown of its services last week. The company had attempted to pivot into the virtual reality video conferencing market in the last few months. Spaces was led by CEO Shiraz Akmal. READ MORE>>.

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Report Acquisition Los Angeles Services 113

socalTECH

MAY 17, 2019

Santa Monica-base Cornerstone OnDemand said late Thursday that it has named a Heidi Spirgi as the company's new Chief Marketing and Strategy Officer, to head up the firm's marketing functions. Spirgi will report to Adam Miller, the CEO of Cornerstone Ondemand. READ MORE>>.

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Cornerstone OnDemand Marketing Santa Monica Report 133

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Peruse company reports from your business domain. Conduct your own customized market research.

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Marketing Statistics Research Report 157

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OCTOBER 20, 2017

Los Angeles and San Diego are among the metro areas with the highest startup activity, based on a new report from the Ewing Marion Kauffman Foundation. The index uses the rate of new entrepreneurs in the economy, "opportunity share" for new entrepreneurs, and startup density to rank companies in different metro areas for its rankings.

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San Diego Los Angeles Report Angel 113

socalTECH

OCTOBER 21, 2020

Los Angeles-based Quibi is shutting down and has hired a restructuring firm to help it wind down the company, with co-founder Jeffrey Katzenberg confirming to investors on Wednesday that the company will shut down, according to a report from the WSJ. Quibi has raised more than $1.75

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Report Content Los Angeles Mobile 100

socalTECH

AUGUST 24, 2020

Irvine-based Menlo Micro , a developer of micro-electro-mechanical (MEMS) devices used for radio frequency switching, has emerged as one of the two leaders in RF MEMS switching, according to a report from the IEEE Spectrum. READ MORE>>.

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Report Custom Customer Marketing 124

TechEmpower

JULY 24, 2023

How will you be taking this to market? What are some sites or companies in the same space? What functionality would make your company launch-ready? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? What about reporting and moderation?

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Develop Development Technical Review SEO 520

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? More strategic.

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socalTECH

NOVEMBER 16, 2020

Santa Monica-based on-demand, last mile transportation company Bird is considering going public via a Special Purpose Acquisiton Company (SPAC), according to a report from Bloomberg. It's unclear how far along the SPAC might be, however, Bloomberg said the discussions "are in an early stage".

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Report Santa Monica Los Angeles Demand 124

socalTECH

DECEMBER 9, 2014

Woodland Hills-based online marketing services and software developer ReachLocal , which offers up its services to local businesses, said today that it has added a number of analytics and reporting tools to its platform. The company said the new tools will give customers information on ROI of their various online marketing efforts.

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ReachLocal Tool Woodland Hills Report 138

socalTECH

OCTOBER 6, 2020

Los Angeles-based electric automobile developer Faradyay Future is hoping to make a move to the public markets, via a special purpose acquisition company (SPAC), according to reports. The company's CEO, Carsten Brietfield, disclosed the possibility of the SPAC move on Monday. READ MORE>>.

Marketing 100

Marketing Acquisition Los Angeles Report 100

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). At the time, it was doing Facebook media buying for e-commerce companies.

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Commerce Content Marketing Startup 211

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

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Marketing Invest Demand Metrics 174

socalTECH

OCTOBER 12, 2020

Los Angeles-based social application developer Triller , which competes head to head against TikTok , is seeking to reach the public markets through a SPAC (special purpose acquisition company), according to a report. Reuters cited "people familiar with the matter" for the report. READ MORE>>.

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Report Acquisition Los Angeles Sales 113

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APRIL 22, 2019

The Chief Marketing Officer of high flying, Los Angeles-based job recruiting technology developer ZipRecruiter has resigned from the company, after a story was published last week by BuzzFeed, detailing alleged sexual misconduct at his prior employer, Uber. Eyal Gutentag reportedly resigned on Friday. READ MORE>>.

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Buzzfeed Report Los Angeles Marketing 133

Tech.Co

JUNE 24, 2022

A number of tech companies have made the headlines this week for hiring new members of staff, only to rescind such offers before they start. The Wall Street Journal reports that Twitter, for instance, has refused to take on new staff it previously offered jobs to. “My A False Start. Please verify before subscribing.

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Technical Review Company Companies Startup 136

socalTECH

AUGUST 12, 2020

Venice, California-based Snap , the parent company of Snapchat , has reportedly been in talks with New York-based Dubsmash on an acquisition, according to The Information, which says that Facebook also has been talking with the TikTok competitor. The Information cited "a person familiar with the matter". READ MORE>>.

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Report Snapchat Venice Acquisition 113

socalTECH

OCTOBER 10, 2018

An influencer marketing firm, based in Los Angeles, has tallied up the valuation of companies in "Silicon Beach", and say they're worth $155 billion. Influencer marketing firm MediaKix said it scoured online news searches, top lists, venture capital portfolio sites, and other sources for its report. READ MORE>>.

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Marketing News Venture Capital Los Angeles 113

socalTECH

DECEMBER 15, 2010

A new report today released by PwC finds that the market for initial public offerings (IPOs) has jumped significantly in 2010, with volumes exceeding both 2008 and 2009 levels. billion for companies, which is 123 percent increase in volume and a 49 percent increase in volume compared with numbers last year.

Cornerstone OnDemand 190

Cornerstone OnDemand Marketing Report Southern California 190

socalTECH

DECEMBER 18, 2018

Los Angeles-based dating/hookup app developer Tinder has reportedly fired a number of employees who had joined in a lawsuit against the company , as well as parent company Match Group, over what that group had said was "deliberate lowering" of the valuation of Tinder in order to deprive them of stock options gains. READ MORE>>.

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Report Los Angeles Marketing Angel 113

socalTECH

OCTOBER 6, 2016

Venice-based instant messaging company Snap Inc. otherwise known as SnapChat , is aiming at a March IPO, according to a report on Thursday afternoon. The WSJ reports that the company is looking to hit the market as early as March , in a deal which would value the company at $25 billion.

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Snapchat Report Venice Invest 157

socalTECH

DECEMBER 31, 2014

Santa Barbara-based Yardi reported a customer win this week, with multifamily property development company Pennrose Management. Yardi develops software for the real estate investment and property management market. Financial impact of the win was not disclosed. READ MORE>>.

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Develop Development Santa Barbara Company 178

socalTECH

FEBRUARY 5, 2019

Machinima , which had been the poster child for Southern California's multi-channel-network (MCN) boom, has laid off most of its employees and ceased its operations , according to reports. in 2016, in a deal then reported as worth less than $100M. Machinima had been acquired by Warner Bros. READ MORE>>.

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Report Southern California Media Content 127

socalTECH

MARCH 14, 2019

Santa Monica-based scooter rental service Bird has laid off approximately 5% of its full-time staff, according to a report on Thursday, in what has been attributed to an effort to "contain costs". The report said 40 people were laid off. READ MORE>>.

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Report Santa Monica Los Angeles Platform 124

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OCTOBER 26, 2016

Los Angeles-based MarketCast , a market research company providing research services to the global entertainment industry, has been acquired by Kohlberg & Company , according to reports. Financial terms of the acquisition were not disclosed.

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Company Companies Equity Research 100

socalTECH

JUNE 18, 2019

The surge of activity by such technology giants as Google , Amazon , and Netflix is completely reshaping the Los Angeles real estate market , according to a report from the Los Angeles Times, as those tech giants are jostling to acquire real estate in LA.

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Netflix Los Angeles Google Report 113

socalTECH

JULY 22, 2014

Santa Ana-based Iteris , a developer of technology for the traffic management and transportation industry, reported late Monday that it has received a notice of noncompliance from the NYSE. The warning came after the company changed out its CFO and reported financial control issues last week. READ MORE>>.

Marketing 127

Marketing Technical Review Report Technology 127

TechCrunch LA

SEPTEMBER 30, 2019

Two years after the Los Angeles-based fintech startup Dave launched with a suite of money management tools to save consumers from overdraft fees , the company is now worth $1 billion thanks to a nascent banking practice that had investors lining up. “We think the company is quite a bit more valuable than [$1 billion]. .

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Company Companies Startup Tips 262

socalTECH

MARCH 19, 2013

Los Angeles-based mobile messaging and marketing firm Mogreet is targeting the small business market with a new, self-serve offering it is calling Mogreet Express, the company announced this morning. The new service lets users create their own database of customers, and send SMS and MMS messages and run marketing campaigns.

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Mogreet Mobile Marketing Metrics 236

Both Sides of the Table

SEPTEMBER 28, 2014

But what IS the right amount of burn for a company? Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Conversely if you’re burning $600,000 per month (yes, some companies do) then you only have 5 months of cash left. Gross Burn vs. Net Burn.

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Startup Company Companies .Net 383

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

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Product Platform Advertising Acquisition 424

Startup Professionals Musings

MARCH 8, 2021

“Intrapreneurs” are entrepreneurs inside big companies, who do corporate spin-offs. A spin-off is merely a startup spawned by a mature parent (company), and conventional logic would dictate that it has a survival advantage over the lowly startup. Contrary to popular belief, according to a report by A.

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Company Companies Startup Examples 125

socalTECH

DECEMBER 10, 2013

Los Angeles-based technology incubator and studio Science said today that it has hired on Matt Monahan as its new Vice President of Social Media Marketing. Monahan was most recently at AlphaBoost, a startup which was building Facebook advertising reporting software. READ MORE>>.

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Marketing Incubator Social Media Google 178

TechEmpower

JULY 31, 2023

These two questions/answers can help define the early proof points for your company. Next, define what you need from a metrics and reporting standpoint. Don’t overcomplicate things with reporting tools. Customer Lifetime Value (CLV) How much money will your business generate from each converted customer?

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Metrics Startup Slides Technical Review 260

socalTECH

MAY 11, 2017

was hammered on the markets on Wednesday, after reporting $2.2 The terse earnings report was the first for the company as a publicly traded company. Newly public tech startup Snap Inc. billion of losses on $149.65M in revenues for its quarter ended March 31, 2017. Snap is now trading as SNAP on the NYSE.

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Report Marketing Startup Company 113

socalTECH

APRIL 21, 2014

A new report, released over the weekend, says that Los Angeles should look towards New York and San Francisco and what they have done to help strengthen the community here for technology startups. Tech Agenda report, edited by David C. angeles tech agenda report economic growth garcetti' READ MORE>>.

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Report Santa Monica Startup Los Angeles 198