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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.

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5 Keys To Achieving Memorable Competitive Distinction

Startup Professionals Musings

According to an old but still relevant survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Even back then, experts projected that businesses with truly differentiated offerings had only an 80% chance of long-term success, compared to ‘me-too’ companies with a 20% chance.

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10 Examples of Companies With Fantastic Cultures

Tech Coast Venture Network

Having great company culture is no longer just an option. In fact, fantastic company culture is almost expected along with other traditional benefits. It has established what the company culture is, and fitting into that culture is the most important thing managers look for when hiring. What does that culture look like?

Examples 100
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10 Examples of Companies With Fantastic Cultures

Tech Coast Venture Network

Having great company culture is no longer just an option. In fact, fantastic company culture is almost expected along with other traditional benefits. It has established what the company culture is, and fitting into that culture is the most important thing managers look for when hiring. What does that culture look like?

Examples 100
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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

In this context, even “satisfied” is only a “meets-minimum,” and does not put you ahead of your competition. In reality, many companies now offer a “ clicks and bricks ” business model, with shopping online, and then completing the purchase and support at a physical location. Treat every customer exceptionally before they complain.