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10 Tips for Crafting Your Executive Summary

Tech Zulu Event

Your executive summary is essentially the cover letter to your business plan: its goal is to get the reader to check out your business plan and, hopefully, to set up a meeting. Here’s how to write an executive summary with impact: 1. Sure you can get help, but the exercise of creating your executive summary is an important one.

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So, what’s the plan?

Berkonomics

As a professional investor in early-stage companies, I have long discounted long, detailed business plans in favor of a concise “executive summary” followed by a believable spreadsheet-based financial forecast projecting three to five years into the future. Write these steps down in any form for now.

Summary 156
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Pull Investors to Your Business Plan With a Summary

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 97
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Don’t Underrate The Value Of A Startup Plan Document

Startup Professionals Musings

If you don’t have the time to write things down, or your writing skills leave something to be desired, don’t be afraid to get some help. No executive I know writes all his own contracts, but every smart one owns every one that is written for him, and understands every element.

Startup 102
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Give Investors an Executive Summary That Rocks

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 90
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Investors Love a Concise Executive Summary

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 55
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Please map your goal and USE that map!

Berkonomics

As a professional investor in early stage companies, I have long discounted long, detailed business plans in favor of a concise “executive summary” followed by a believable spreadsheet-based financial forecast projecting three to five years into the future. Write these steps down in any form for now.

Summary 243