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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

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Custom Software

SoCal Tech Calendar

Wednesday, May 16, 2012 -- Custom Software. Today, companies need every edge they can get to strive in our current competitive marketplace. For many companies, custom software provides the edge they need. Custom developed software can provide all that and more. Techbiz Connection. See [link] (more)

Customer 100
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5 Tactics To Ensure Your Solution Is Customer Driven

Startup Professionals Musings

Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem , since investors ignore these, and customers other than early adopters will be hard to find. I say again, customers buy solutions, not technology. Look for customer willingness and ability to pay.

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Recurring revenues: Oil or glue?

Berkonomics

Management undertakes a simple exercise of calculating the increased profitability of shutting down all R&D, sales and subordinate operations, and universally notes with shock the high net profit that results – from shutting down all operations except customer service to recurring customers (as in software support operations.).

Sales 296
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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Display advertising. Email marketing. Trade shows.

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6 Due Diligence Concerns Before Outside Contracting

Startup Professionals Musings

If you have a software development background like mine, I’m sure you often get questions about when to outsource, versus building the solution in-house. If your software or your manufacturing process is your “secret sauce,” you need to keep the work in-house. Customer-facing services, like call centers, should rarely be outsourced.