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Lyft Launches Scooter Rentals In Santa Monica

Lyft just launched its own on-demand, electric powered scooter program in Santa Monica on Tuesday morning, as the on-demand scooter business continues to heat up. The launch is only the second city for Lyft's service, which also is available in Denver, Colorado. Lyft has some stiff competition in Santa Monica--the home of Bird--which already has scooters from Bird and Lime. Lyft is charging $1 to unlock the new scooters, and 15 cents per minute; the company is limited to less than 250 scooters in town, per Santa Monica's new rules on the rapidly proliferating scooter services.