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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. The start of marketing is figuring out a market need and a way to solve that need better than anybody else.

Marketing 379
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Many startup businesses – tech or otherwise – fail. In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. But today I want to give you advice on how to decrease your odds of failure in a startup.

Startup 150
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Commitment & urgency are key drivers of success in startup businesses. I was recently talking with a startup company who wanted me to try their product. How many adds came through organic SEO?

Metrics 346
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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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5 Keys Steps For Every Startup Roadmap To Revenue

Startup Professionals Musings

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Don’t start from how you want to sell. Start where the customer wants you to be and work backwards. People are quick to make things up to fill a vacuum, and rumors or myths die hard.

Startup 105
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. For starters it brings a mindset to startups that not all of them have innately.

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Sustainable Strategies for Internet Startup Success

Startup Professionals Musings

It seems like everyone has an Internet startup these days. But the low cost also means that your competition will also be there in force. So what are the key strategies that can improve the success odds for your online startup? Plan to update this roadmap at least once a month, based on results, new information, and competition.

Startup 96