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Why Meg Whitman is Betting on Quibi as“The Da Vinci Code of Content”

Both Sides of the Table

raised (more on that later), and the A-list names they’ve signed up for their first batch of content, they’ve certainly raised a lot of expectations and more than a few opinions. link] Why (and who) she thinks will pay for premium Quibi content In a world of Netflix, Hulu, HBO, and YouTube, why would a customer choose to pay the $4.99

Content 244
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53 Questions Developers Should Ask Innovators

TechEmpower

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? will you leverage?

Develop 520
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. In today’s highly competitive ad environment, both content and data are kings. Not just content that looks and feels great, but video that is reverse-engineered to sell product. The key takeaway? Image Credits: MuteSix.

Commerce 211
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PortalOne raises $60M as it levels up to launch its hybrid, immersive gaming platform later this year

TechCrunch LA

Now, a gaming startup that’s building a new kind of platform that it thinks will be a — wait for it — game changer in the category is announcing some funding as to ride that wave of attention. Part of that is because of how PortalOne has built out its platform. “This is part of our secret sauce.”

Platform 167
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SendUs Debuts Crowdsourced Video Platform

socalTECH

A new, Los Angeles startup, SendUs , launched its services to help brands manage user-generated video content this morning, saying that its platform helps companies leverage that user-generated content and turn it into videos for companies. sendus crowdsourced video content publishing software' Komen for The Cure.

Platform 190
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Using Generative AI to Drive Corporate Impact

TechEmpower

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

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PublishThis Enhances Content Curation Tool

socalTECH

PublishThis , the Los Angeles startup headed by Matt Kumin, has enhanced the firm's online, content marketing and curation management tool. The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels.

Content 171