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FilmTrack Backs Content ID Effort

socalTECH

Los Angeles-based content and rights management software developer FilmTrack said late Tuesday that it is backing a new metadata standard for the media and entertainment industry. FilmTrack said it has linked with EIDR, an organization developing a new content identifier system for the movie and television industry.

Content 100
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MarketCast Acquires Invoke

socalTECH

Los Angeles-based market research provider and software developer MarketCast said on Wednesday that it has acquired Invoke, a provider of market research focused on video streaming services. MarketCast said the acquisition will help it grow its entertainment research and content testing for streaming and broadcast content.

Research 113
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HARDATA Sets Up Shop In Thousand Oaks

socalTECH

HARDATA , a developer of workflow management software for the broadcast and entertainment industry, has set up shop in Thousand Oaks, and hired a new President and CEO. The Argentina-based software developer said it has named Philip B. Cox has previously served at such firms as CalAmp, Signal Technology COrp.

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SRS Labs Names Exec

socalTECH

Kellogg was most recently General Manager of Content Relations for Dolby, and was ounder of Jhana Music Group. SRS said Kellogg has more than 25 years of experience in the audio and entertainment industry.

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Five Startups Revolutionizing Music, In Southern California

socalTECH

Southern California is the center of the entertainment industry, which not only includes the world of Hollywood, movies and film, and television, but is also the home of the music industry. All of these startups are applying technology (software development and algorithms) to some aspect of music and the music business.

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Iris.tv Raises $5.3M For Video Recommendation APIs

socalTECH

The startup, led by Field Garthwaite, offers up its technology to video publishers, such as online entertainment, news, and sports sites, to better personalize the videos presented to viewers, and to gather analytics about those viewers. READ MORE>>.

News 100
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Thanks to socalTECH's Sponsors!

socalTECH

Murano Software (www.muranosoft.com). Your Software Development Partner. BASSETT Executive Search Solutions (www.BassettSearch.com) The confidential source for executive talent -- serving emerging growth company clients in the high tech, new media, entertainment and consumer industries. Startups Made Simple.

SoCalTech 100