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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If In today’s highly competitive ad environment, both content and data are kings. The key takeaway?

Commerce 211
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How Epoxy Is Helping Content Creators Make Their Video More Social

socalTECH

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

Downey 215
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53 Questions Developers Should Ask Innovators

TechEmpower

Still, if you’re a business leader and your developers haven’t asked you these questions, look for a Fractional CTO to help navigate the critical early stage of development. Who’s helping you with fundraising? What special data, content, APIs, etc., How often is message content updated?

Develop 520
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SendUs Debuts Crowdsourced Video Platform

socalTECH

A new, Los Angeles startup, SendUs , launched its services to help brands manage user-generated video content this morning, saying that its platform helps companies leverage that user-generated content and turn it into videos for companies. sendus crowdsourced video content publishing software' READ MORE>>.

Platform 190
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Ownzones Launches Media Management Platform

socalTECH

Los Angeles-based OWNZONES Media Network , a provider of technology for the motion pictures, television, and digital content market, said on Monday that it has launched a new product for delivering content over "over the top" (OTT) market. Pricing on the new product was not announced.

Platform 100
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Immersv Launches Virtual Reality Ad Platform

socalTECH

Los Angeles-based Immersv is launching a brand new, ad platform aimed at virtual reality content, the company is announcing today. Immersv is led by co-founder and CEO Mihir Shah. READ MORE>>.

Platform 100
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PublishThis Enhances Content Curation Tool

socalTECH

PublishThis , the Los Angeles startup headed by Matt Kumin, has enhanced the firm's online, content marketing and curation management tool. The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels.

Content 171