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Hulu Buys The Video Genome Project

Los Angeles-based streaming television provider Hulu has acquired the assets of The Video Genome Project (aka Structured Data Intelligence), a developer of software and data being used to personalize content recommendations for video. Financial terms of the acquisition were not disclosed. Hulu said it will incorporate The Video Genome Project into its recommendation systems. The Video Genome Project was based in Santa Monica, and founded by Xavier Kochhar.