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The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. For one, we built a following by using Facebook and Twitter and other social networking sites. We built unique websites for each show. Tell no one!

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Zite | Your Personalized Magazine

Tech Zulu Event

One thing Internet technologies have brought us over time is the increasing ability to create customizable or personalized content for ourselves. Then we took a giant leap with social media integration. We could now not only see content we were aware of but we could discover new content via our friends and their friends.

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Zite | Your Personalized Magazine

Tech Zulu Event

One thing Internet technologies have brought us over time is the increasing ability to create customizable or personalized content for ourselves. Then we took a giant leap with social media integration. We could now not only see content we were aware of but we could discover new content via our friends and their friends.

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Content, Commerce, and Cosmetics: A Look At IPSY's Subscription Business

socalTECH

The company operates the Ipsy Open Studios based in Los Angeles, which specifically caters to content creators in the beauty area. Or, maybe they'd learn from a magazine. Social media allows women to seek out other, like minded women, and learn from them. So it's all about content and community.

Commerce 100
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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

socalTECH

We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. We have published 74 different magazine titles over the last 30 years. More importantly, if you look at different media these days, the type of engagement and length of engagement is at risk.

Media 150
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BUZZMEDIA Revs Editorial Hires

socalTECH

Los Angeles-based digital media publisher BUZZMEDIA looks to be revving up its hiring on the editorial end of its business, saying Tuesday that it has hired nine staffers across its sites Celebuzz, and SPIN. The firm said the expansion of its staff will further expand the brands.

Buzznet 153
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Interview with Lolita Carrico, Gloss Network

socalTECH

Working with brand partners and viewers, they find that we're providing the content they need in terms of readers and brand partners, such as getting to moms interested in the green movement, moms specifically interested in beauty products, etc--where they can create a more intimate relationship with readers. Also, we have lots of content.