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CampaignEQ Launches Affiliate Tracking Tool

socalTECH

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. For sites displaying the ads, this is called pay per click (PPC).

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

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Advertise.com Extends Into CPA Ads

socalTECH

The firm said that the new CPA services are an extension beyond its current cost-per-click (CPC) offerings. CPA advertising only charges customers for advertising when customer purchase a product, fill out a form, or perform another measurable action in response to an ad, rather than paying for impressions or clicks.

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Interview with Noah Auerhahn, Extrabux

socalTECH

Noah Auerhahn: Our difference, is we're customer centric. If you look at all the other guys, they're all about moving traffic, buying traffic at the lowest CPC, and selling it at the highest CPC. We create a customer, which other comparison shopping sites fail to do.

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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

As an example, if you have proper attribution and proper lifetime value, you might spend $15 more per customer to acquire them, which can change the trajectory of your entire company. Companies need a way to roll up all that data, and understand their cost of customer acquisition in a detailed way. It''s a problem for everyone.

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Website Ads are Not a Revenue Stream for Startups

Startup Professionals Musings

For advertisers, this is called cost per click (CPC). Advertisers normally prefer CPC, since they don’t like to pay when you ignore their ad. Advertisers normally prefer CPC, since they don’t like to pay when you ignore their ad. Advertisers do not pay for each ad view, but only when the ad is clicked on.

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