socalTECH

FEBRUARY 16, 2010

What's the story behind the idea--where did it come from, and how did you decide to present it at the business plan competition? We figured--if people thought the idea was good enough to win the competition, it was probably something we should pursue. Noah Auerhahn: We just had too much free time at USC.

USC 207

USC CPC Sites Startup 207

Both Sides of the Table

OCTOBER 8, 2014

What was Bill Gross’s heretical idea as portrayed to the tech elite? He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). Yes, Google won. Google’s Ad Sense did, too.

Entrepreneur 376

Entrepreneur Snapchat Startup Truecar 376

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But of course Google eventually became the massive winner in this category. Thus, we click!

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

DECEMBER 15, 2010

They can sell those ads on a CPM, CPC, or CPA basis. The idea there is to grow our exchange in Japan, which is the second largest advertising market in the world. Yahoo made the decision that they could not, or would not be able to make the level of investment required to keep up with Google.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means.

Custom 164

Custom Customer Advertising SEM 164