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CampaignEQ Launches Affiliate Tracking Tool

socalTECH

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month. READ MORE>>.

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UberMedia Launches iOS Advertising Tool

socalTECH

Developers use their iTunes account to pay for the CPC ads. UberMedia said the online ads will run across its network of iOS apps, which it says now reaches over 2 billion monthly unique impressions. READ MORE>>.

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Burstly Opens Up Mobile Ad Service

socalTECH

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Newtoy recently revealed it has had over 10 million downloads of its game.

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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. We caught up with William to learn more about how his experience at Beachmint led to the creation of CampaignEQ and its ad optimization tools. What kinds of customers would want to use your tool? What is CampaignEQ?

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Interview with Noah Auerhahn, Extrabux

socalTECH

If you look at all the other guys, they're all about moving traffic, buying traffic at the lowest CPC, and selling it at the highest CPC. You're entering a very competitive market in comparison shopping--how do you hope to keep above the crowd? Noah Auerhahn: Our difference, is we're customer centric.

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

As you know, Oversee is known for our traffic and traffic acquisition tools, but we're now also focusing on creating compelling, consumer products fueled by our accelerator services. If someone goes to a certain domain now, instead of seeing a CPC advertisement, we could instead offer them to download different apps.

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How to Measure & Track Marketing

Jason Nazar

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Companies like SurveyMonkey have good free tools to measure your NPS. Cost per visitor is similar to CPC addressed above. Free Product Metrics. Traffic/Registered Users/Engagement. Cost Per Vistor.