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How To Make Freemium Customers Generate Revenue For Your Startup


In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. In fact, the lessons we learned allowed us to effectively convert the majority of our 50,000 free GoToMyPC Beta users into paying customers.

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TechZulu Presents: The Annual Startup Forecast

Tech Zulu Event

28 from 7pm-10pm in Santa Monica. He began his career as a media, entertainment and IP attorney. Custom ad deals and partnerships.

How to Work with Lawyers at a Startup

Both Sides of the Table

Shame about not getting it in legal writing that you owned the original IP.  the link is here. Many people start companies arse backwards. 

Intellectual Property – Worthless To A Startup, Priceless To A Big Dumb Company


Intellectual Property (IP) is an ugly thing at a startup. However, to a Big Dumb Company (BDC), a startup’s IP is a thing of beauty.

Yardi Buys Proliphix

SoCal Tech Calendar

Santa Barbara-based property management software developer Yardi has acquired Proliphix , a Massachusetts-based developer of energy management hardware and software, according to the company. Proliphix currently sells its systems to retailers, restaurants, financial, and government customers. READ MORE>>.

Roping in the Legal Eagles


Most corporate attorneys can give you general guidance with respect to securing your Intellectual Property (IP) rights, especially with respect to trademarks, copyrights and other non-patent-related items. You do not want your IP lawyer to learn the prior art associated with your technology on your dime. Substance Over Form.

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Interview with Eric Frankel, StarGreetz


It literally lets them talk to their customers in a never-before way, on a one-on-one basis. How did the company come about? READ MORE>>.