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CallFire's FireText Integrates with Freshdesk

FireText, the UK-based SMS marketing service whici s now owned by Santa Monica--based CallFire, said this week that it has integrated its software for customer support software provider Freshdesk, allowing companies to interact with their customers via texting. FireText said the integration allows companies to add text message to their customer service efforts, letting them update, notify, and stay in touch with customers via SMS. FireText says it already offers up similar texting support integration with Constant Contact and Eventbrite.