Berkonomics

JANUARY 9, 2020

One of your employees is approached by an employee of a customer or of a supplier, stating that “It sure would be great to work in your company.” But wouldn’t it have been easier to avoid this kind of sticky and dangerous event in the first place? The recruitment traps. State your policy clearly.

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Custom Customer Innocal Email 156

SoCal Tech Calendar

JUNE 14, 2016

In the corporate world, events are more than just an event�they are opportunity to connect with your customers and turn potential customers into buyers. How do you make those events happen? What, exactly, does Event Farm do? We provide an event and experiential marketing platform.

Sales 100

Sales Santa Monica Startup Orange County 100

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Custom 124

Custom Customer Startup Course 124

socalTECH

SEPTEMBER 21, 2012

What is the biggest issue that local event organizers--health and family fairs, sports events, and so on--have? Los Angeles-based Planana (www.planana.com) found out it's getting sponsors for their events. Anna Sergeeva: What Planana does, is it connects sponsors to events, where it's more than just their logo on a banner.

Tech Coast Angels 191

Tech Coast Angels Organization Platform USC 191

Both Sides of the Table

JULY 9, 2013

Compelling Event. You know exactly when you want to sell to this customer and presumably it’s this quarter! And when I say this I’m assuming that you’re already identified the customer pain and talked about how you’re uniquely qualified to solve their business problems. Which customers to target: Elephants, Deer or Rabbits ?

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Custom Customer Marketing Newsletter 324

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

Custom 84

Custom Customer Company Companies 84

Berkonomics

OCTOBER 26, 2023

You’re fighting to put out the fires from customer complaints, or incomplete work, or are suffering from an inability to focus upon new development or new customers before cleaning up the mess inside your organization. The customer pays for all or at least 90% of the bill, perhaps holding back a retainer awaiting completion.

Resource 156

Resource Custom Customer Software 156

socalTECH

AUGUST 31, 2009

Thousand Oaks-based Xirrus , a developer of Wi-Fi networing equipment, reported this morning that it has signed on Microsoft CMG Events & Studios as a customer. Microsoft CMG Events & Studios is the arm of Microsoft running its Professional Developers Conferences, partners events, TechEd, and other events.

Thousand Oaks 124

Thousand Oaks Conference Report Custom 124

socalTECH

NOVEMBER 23, 2021

Los Angeles-based social video sharing app Triller announced this morning that it has acquired Thuzio, which runs business-to-business premium influencer events and experiences. According to Triller, it will use the acquisition to grow its live event programming. Financial terms of the buy were not announced.

Entertainment 113

Entertainment Acquisition Los Angeles Sales 113

Tech.Co

JANUARY 10, 2018

“Focusing on emotion is key when communicating with female customers. Maxeme Tuchman, CEO and cofounder of Caribu.co , an app that allows you to video call and have story time with your children together from anywhere in the world, targeted her company’s efforts on gaining referrals from women customers.

Tips 71

Tips Custom Customer Dollar Shave Club 71

SoCal Tech Calendar

MARCH 10, 2011

Wednesday, March 16, 2011 -- Virtual Events: Selling More by Spending Less. Customer and prospect events can be risky, with the cost of staging the event often exceeding the revenue generated. TCOSC Marketing and Sales Executive Society. Speaker: Steve Gogolak, Executive Director of Media and Webcasting, Cramer.

Technology Council 100

Technology Council TCOSC Sales Media 100

Berkonomics

FEBRUARY 15, 2024

Forming business relationships at the highest level As you follow these insights from ignition to liquidity event, you’ll detect a continuing theme, emphasizing the need for deep and wide relationships that the CEO and senior staff can call upon for advice and guidance. How much time do you devote to each type of activity?

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Class Organization Technical Review Activity 194

InfoChachkie

AUGUST 22, 2016

My venture firm, Rincon Venture Partners recently teamed with Jason Lemkin, Founder of SaaStr , to host the first SaaStrX event. He started by stating, “We track customer success.” In other words, are we measure whether or not we are truly making our customers more successful.”. Such metrics will obviously differ.

Custom 100

Custom Customer Cornerstone OnDemand Metrics 100

TechCrunch LA

MARCH 2, 2021

The company has already worked with names as diverse as the Golden State Warriors, the Dallas Cowboys, and pop sensation Billy Eilish on embedding its interactive tools into various live events and promotions. “ We were targeted to a small number of very premier customers. Sales, Sony Music Entertainment, in a statement. .

Tool 315

Tool Commerce .Net Entertainment 315

Startup Professionals Musings

JULY 19, 2014

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 98

Customer Custom Entrepreneur Startup 98

SoCal Tech Calendar

JUNE 24, 2010

Wednesday, June 30, 2010 -- Gartner Customer 360 Summit 2010. Gartner Customer 360 Summit is a whole new event with a renewed focus on business and IT collaboration, and on the emerging "social" dimension of customer experience and relationships. See [link] (more).

Customer 100

Customer Custom 100

SoCal Tech Calendar

JUNE 23, 2010

Tuesday, June 29, 2010 -- Gartner Customer 360 Summit 2010. Gartner Customer 360 Summit is a whole new event with a renewed focus on business and IT collaboration, and on the emerging "social" dimension of customer experience and relationships. See [link] (more).

Custom 100

Custom Customer 100

SoCal Tech Calendar

JUNE 22, 2010

Monday, June 28, 2010 -- Gartner Customer 360 Summit 2010. Gartner Customer 360 Summit is a whole new event with a renewed focus on business and IT collaboration, and on the emerging "social" dimension of customer experience and relationships. See [link] (more).

Custom 100

Custom Customer 100

Startup Professionals Musings

AUGUST 30, 2015

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 101

Customer Custom Startup Course 101

Startup Professionals Musings

AUGUST 3, 2022

You may focus only on Facebook, and missing customers who expect to see you on Instagram and YouTube. Get interactive with online users and customer feedback. Publishing your content is positive, but responding to customers online multiplies your impact. Sponsor customer events for visibility and giveaways.

Marketing 119

Marketing Social Media Mentor Conference 119

SoCal CTO

NOVEMBER 17, 2009

I have a few meetings with the team, perhaps about the website design, radio show structure, an event we are working on, a sponsorship (perhaps the uniforms for our youth basketball team). A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. A negative customer acquisition cost!

Acquisition 170

Acquisition Customer Custom Ideas 170

Berkonomics

NOVEMBER 25, 2021

Of course, there are external risks that cannot be controlled or predicted but can be planned for as well – natural disasters, sudden political or economic events that rattle the entire economy, and more. Not only is the enterprise threatened, but confidence is shaken among employees, suppliers, even customers. Third is finance risk.

Competition 156

Competition Marketing Class Product 156

Startup Professionals Musings

JULY 13, 2022

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

Technical Review 142

Technical Review Social Media Conference Custom 142

SoCal Tech Calendar

MARCH 3, 2010

Tuesday, March 9, 2010 -- New Approaches in Customer Engagement. Come network and share ideas with your peers in a non selling CMO worthy environment in Los Angeles, at this special event. Los Angeles CMO Club Dinner. See [link] (more).

Customer 100

Customer Custom Los Angeles Ideas 100

Startup Professionals Musings

JANUARY 13, 2014

So what can you do to expedite this event, or even improve the odds that it will happen at all? Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure the rate of sales ramps up quickly enough to keep the business alive and growing. That should be you. Marty Zwilling.

Sales 99

Sales Customer Custom Entrepreneur 99

Startup Professionals Musings

FEBRUARY 12, 2018

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 52

Customer Custom Startup Course 52

Tech.Co

DECEMBER 4, 2020

Tony was also our neighbor for 8 years in downtown Las Vegas, where the company grew its homebase and hosted monthly events for locals and visitors from around the world, with Hsieh’s Downtown Project. To build trust in e-commerce with the greater public, his company came up with innovative ideas and fostered new customer behaviors.

Commerce 207

Commerce Statistics Custom Customer 207

Both Sides of the Table

JUNE 13, 2013

I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.” Compelling Event. We called our methodology PUCCKA.

Sales 393

Sales Startup Resource Customer 393

Berkonomics

JANUARY 27, 2022

Or when a major customer signs a significant deal. It’s human nature for investors to want to buy into a fast growing future, proven by some event in the immediate past. While working toward good news events, some entrepreneurs plan to take in consulting work to pay some of the costs during the early stage of a company.

News 156

News SaaS Platform Sales 156

TechCrunch LA

MAY 15, 2022

The new programs are a part of a range of new products Uber is launching across its ride-hail and delivery platforms, which are being announced on Monday at the company’s Global Product Event. Customers will be charged for deliveries with both Serve and Motional, including the cost of food, according to Uber.

West Hollywood 232

West Hollywood Los Angeles Santa Monica Custom 232

Startup Professionals Musings

SEPTEMBER 20, 2021

Events for enthusiasts, formerly called Maker Faires, now stretch across the USA and into many other countries. They have also become great networking events for meeting other like-minded entrepreneurs. Meet the new consumer demand for customization. Low-cost design and fabrication tools are extremely valuable.

Startup 159

Startup Tool Design Demand 159

Startup Professionals Musings

SEPTEMBER 2, 2012

Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Ask why it should be, and why customers should care. Keep it real, social, and events-based. It’s good to play games with your customers. Don’t repurpose, re-imagine.

Customer 100

Customer Custom Marketing Demand 100

socalTECH

JANUARY 18, 2019

EV Safe Charge rents out EV chargers for events, in addition to having its own business installing charging stations. With that project, we provide level 2 DC fast chargers, providing everything needed for successful EV charging at events, anywhere in this country or Canada. What is EV Safe?

Startup 243

Startup Customer Custom Entrepreneur 243

Berkonomics

SEPTEMBER 16, 2022

Somebody important leaves or is let go, and you worry over the impact upon remaining employees and customers. You worry that the person leaving will begin to unload all the pent–up garbage from the past, perhaps damaging the company and causing customer defections and even employee unrest. Your worry is real. .

Custom 156

Custom Customer Resource Email 156

Startup Professionals Musings

JANUARY 9, 2017

The average business person fights a customer culture shift, rather than looking for it. Thus I recommend that the rest of us need to step outside our comfort zone, and start practicing some specific strategies to recognize cultural shifts, and maybe even start a few trends of our own: Embrace online social interaction with customers.

Customer 56

Customer Custom Marketing Startup 56

TechCrunch LA

MARCH 17, 2021

It’s a project that will create solar-powered home batteries for eligible ConEd customers. Early Stage is the premier “how-to” event for startup entrepreneurs and investors. Residential renewable energy developer Swell is raising $450 million for distributed power projects in three states.

Southern California 237

Southern California Company Companies Glendale 237

SoCal CTO

FEBRUARY 23, 2007

skip to main | skip to sidebar SoCal CTO Friday, February 23, 2007 Events and Networking in Los Angeles One of the issues I discussed in Innovation and Geography was that the geography and traffic in Los Angeles generally makes it more difficult for networking. He is a frequent speaker at industry and academic events.

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Los Angeles Networking CTO Coach Angel 150