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Fans.lu Ties With Game Development Organization

socalTECH

Los Angeles-based Fans.lu , a developer of an e-commerce storefront to help game companies sell merchandise such as shirts, hats, posters, and more directly to their gamer fans, said over the weekend that it has partnered with the International Game Developers Association (IGDA). READ MORE>>.

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Shamrock Capital Invests $25M In Video Licensing Firm

socalTECH

Los Angeles-based private equity firm Shamrock Capital has invested $25M in Thought Equity Motion , a provider of video footage licensing services, Thought Equity Motion said today. According to Thought Equity Motion, the funding will go towards technology, cloud storage, and ability to service global customers. READ MORE>>.

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Ebyline Signs Scripps TV, Adds Audio/Video

socalTECH

Los Angeles-based Ebyline , a startup which helps publishers find and manage freelancers, said today that it has added Scripps Television Station group as a customer, and the addition of audio/video capabilities to the service. The new effort is aimed at reaching TV and radio stations. Ebyline is backed by the E.W.

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Interview with Brian McKelvey, Worlize

socalTECH

Earlier this month, Los Angeles-based startup Worlize (www.worlize.com) announced it had received a seed round of funding, and launched a firm to focus on social gaming and chat. Brian McKelvey: For the last ten years, I've worked in software engineering, ranging from building social viral games for Paramount, Lionsgate, and GSN.

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Interview with Sara Bordo, NowLive

socalTECH

Bordo has previously served at Paramount and MGM, in addition to a stint at SocialVibe.com. Who are your customers? I came to Los Angeles 7 years ago, and worked for a small entertainment marketing firm. My first studio role was in digital media at Paramount Pictures. What is NowLive all about?

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

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Interview with Matt and Amanda MacNaughton, PromoJam

socalTECH

For a number of high profile brands, it's by using the software and services of Los Angeles-based PromoJam (www.promojam.com), which just announced a round of funding to accelerate it efforts last week from Golden Seeds and the Band of Angels. We target customers in ways that reach those customers, and where they pay attention.