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CallFire Names Chief Revenue Officer

socalTECH

CallFire joins the company from The Search Agency, where she was President of the company; she also had previously been at United Online, Ameriquest Mortgage, Paramount Pictures, Planet Hollywood and Universal Studios Hollywood. Palmer will head up business development, marketing, and sales for CallFire.

Paramount 223
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Smart Startups Don’t Try To Satisfy Every Customer

Startup Professionals Musings

In business, this means an entrepreneur who never says no to any customer is doomed to a hard life and some expensive mistakes. Many people will argue that total customer satisfaction is paramount, but I’m a pragmatist who believes that treating everyone the same really means treating all of them poorly.

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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Understanding culture is paramount, but measuring results is even better. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead-stage content performance.

Metrics 102
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Fans.lu Ties With Game Development Organization

socalTECH

David Padula has served at Activision and Paramount Pictures; Derek Padula has worked as a game designer at Electronic Arts, Activision, and Seven Studios. is the brainchild of David Padula, Derek Padula, and Dave Delaney, who have created a platform to help developers monetize their games through merchandise sales. READ MORE>>.

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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Understanding culture is paramount, but measuring results is even better. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead-stage content performance.

Marketing 174
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Shamrock Capital Invests $25M In Video Licensing Firm

socalTECH

According to Thought Equity Motion, the funding will go towards technology, cloud storage, and ability to service global customers. READ MORE>>.

Invest 140
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Ebyline Signs Scripps TV, Adds Audio/Video

socalTECH

Los Angeles-based Ebyline , a startup which helps publishers find and manage freelancers, said today that it has added Scripps Television Station group as a customer, and the addition of audio/video capabilities to the service. Momary was at the Ventura County Star and LA Times; Narcisse had been at Paramount Pictures and the LA Times.

Paramount 140